Friss India is one of Indias fastest-growing eCommerce marketplaces, offering innovative B2B and B2C solutions through a multi-channel ecosystem including global subscription plans, franchise models, local service partnerships, and doorstep product delivery. With 1 million+ customers across India and a growing international footprint, were building a new-age commerce platform that blends online reach with powerful offline presence.

The Role: Own the Future of Franchise-Led Growth:

As Vice President of Franchise & Growth Strategy, you'll be the architect of our next phase of explosive expansion. This isn't a backseat role its for leaders who eat targets for breakfast and build empires by activating franchises, unlocking B2B partnerships, and scaling revenue like a founder.

You'll define the playbook, then execute it with precision. If you're the kind of leader who sees gaps as opportunities and metrics as motivation, lets talk.

What You'll Own & Crush:

Franchise Domination:

- Scale our FOFO, Gold Plan, and Partner Seva Kendra models into a pan-India (and beyond) movement.

- Turn franchisees into raving fans optimize onboarding, training, and unit economics to ensure profitability for them and us.

Revenue Rocket Fuel:

- Unlock B2B/B2C growth levers: From 555 subscriptions to 50L+ enterprise deals, you'll diversify how we monetize.

- P&L mastery: Own CAC, LTV, churn, and margins no fluff, just hard metrics.

Strategic Warfare:

- Forge killer alliances distributors, influencers, retail chains any partner that accelerates reach.

- Pilot, fail fast, scale faster: Test new models (localized commerce, cross-border, SaaS-enabled franchises) and double down on what works.

Team of A-Players:

- Build a high-octane team (sales, ops, marketing) that thrives on autonomy and accountability.

- Leadership mantra: "Teach, trust, then get out of the way."

Digital + Ground Game:

- Blend data-driven decisions (CRM, SEO, analytics) with boots-on-the-ground hustle (Gujarat familiarity is a ++).

Who Were Looking For:

- A proven scaler: 10+ years in franchising, eCommerce, or B2B growth you've built revenue streams from 10Cr to 100Cr+.

- A street-smart strategist: You know when to pivot and when to bulldoze.

- A leader, not a title-holder: Your team would follow you into battle.

- A numbers geek with hustle: You love Excel and closing deals in a distributors warehouse.

- An obsession with ROI: Every rupee spent must drive revenue no vanity metrics.

- Non-negotiables: Grit. Agility. Zero tolerance for "that's not my job."

Why Friss India?

- Build like a founder: Shape the future of commerce with real autonomy.

- Compensation that rewards impact: Top-tier base + incentives + equity for game-changers.

- Growth on steroids: Were doubling down your career trajectory will too.

- No red tape: Decisions happen at the speed of trust.

Ready to Lead the Charge?

If youre reading this and thinking, "Ive done this beforelets go bigger," we need you.

Apply now with your resume and a 1-paragraph note on how youd grow our franchise footprint 5X in 12 months.