Deputy Lead Manager Marketing

About the Role:

We are seeking a highly skilled and experienced Deputy Lead Manager Marketing to join a prestigious jewellery organization. The role is ideal for a strategic and creative marketing professional with deep experience in the jewellery, luxury, or premium retail industry.

The successful candidate will work closely with the Lead Manager to develop and execute integrated marketing strategies that strengthen brand positioning, increase visibility, drive customer engagement, and support business growth. The role requires a strong combination of brand building, retail marketing, digital marketing, campaign management, events, and team leadership.

Key Responsibilities:

- Assist the Lead Manager in developing and implementing comprehensive marketing strategies aligned with business and retail objectives.

- Plan, execute, and evaluate integrated marketing campaigns across offline and digital channels.

- Drive brand positioning and brand-building initiatives for premium and luxury jewellery collections.

- Manage digital marketing initiatives including social media, SEO, online advertising, and digital campaigns.

- Work closely with sales, retail, product, e-commerce, and other cross-functional teams to support business objectives.

- Lead marketing initiatives for new product launches, collection launches, store launches, and promotional campaigns.

- Plan and execute high-profile events, activations, exhibitions, customer engagement initiatives, and promotional activities.

- Analyse market trends, competitor activities, customer behaviour, and consumer insights to identify growth opportunities.

- Monitor campaign performance and marketing KPIs and use data-driven insights to optimize marketing investments.

- Manage external agencies, creative partners, media partners, and other marketing stakeholders.

- Lead, mentor, and develop the marketing team while ensuring timely execution of departmental objectives.

- Ensure all marketing communication reflects the organization's luxury, premium, and brand positioning.

Candidate Requirements:

- Postgraduate degree in Marketing, Business Administration, or a related discipline; MBA preferred.

- 15+ years of progressive marketing experience, preferably within the jewellery industry.

- Strong experience in luxury, premium, retail, jewellery, or high-end consumer brands.

- Proven track record of developing and executing high-impact marketing and brand strategies.

- Strong expertise in retail marketing, brand management, integrated campaigns, and consumer engagement.

- Experience with digital marketing, social media, SEO, online advertising, and marketing analytics.

- Strong exposure to product launches, collection launches, events, and brand activations.

- Demonstrated experience managing and mentoring marketing teams.

- Strong analytical ability with experience using market data, consumer insights, and campaign performance metrics for decision-making.

- Excellent communication, presentation, stakeholder management, and interpersonal skills.

- Ability to work collaboratively with senior leadership and cross-functional teams.

- Strong understanding of premium/luxury consumer behaviour and market dynamics.

Ideal Candidate Profile:

The ideal candidate will have:

- 15-20+ years of total experience

- Strong jewellery/luxury exposure

- Retail Marketing

- Brand Strategy

- Digital Marketing

- Campaign Management

- Product & Collection Launches

- Events & Activations

- Consumer Insights

- Team Leadership

Location: Pune

Experience: 15+ years