Key Responsibilities: 1. Brand Strategy & Positioning: - Develop and execute the brand vision, strategy, and growth roadmap for Litestyle and Silvostyle. - Define brand architecture, identity, and communication tone across all platforms. - Identify consumer insights, market opportunities, and emerging trends to shape brand direction. - Ensure brand alignment across product, packaging, retail, and digital experiences. 2. Sales & Business Performance: - Own P&L responsibility for both brands, driving revenue and profitability targets. - Develop and implement sales plans across retail, e-commerce, and distribution channels. - Collaborate with sales teams to achieve monthly and annual sales targets. - Monitor channel performance and optimize pricing, promotions, and assortment strategy. 3. Merchandising & Product Management: - Lead product line planning and lifecycle management for both brands. - Oversee product mix, inventory planning, and SKU optimization to meet market demand. - Work closely with design and sourcing teams to align product development with brand vision. - Ensure effective visual merchandising and retail experience across stores and displays. 4. Brand Communication & Marketing: - Plan and execute integrated marketing campaigns across digital, retail, influencer, and media platforms. - Build and maintain strong brand storytelling to enhance recall and emotional connect. - Manage PR, social media, and partnerships to amplify brand visibility. - Ensure consistency in all marketing collaterals, events, and communication touchpoints. 5. Leadership & Cross-functional Collaboration: - Lead Sales team - Guide cross functionals teams across brand, marketing, and merchandising functions. - Collaborate with operations, finance, and creative teams to ensure strategic alignment. Key Skills & Competencies: - Strong business and sales orientation with proven P&L ownership. - Expertise in brand management, merchandising, and retail marketing. - Excellent communication, analytical, and decision-making skills. - Experience in fashion, lifestyle, or jewellery categories preferred. - Ability to balance creative strategy with commercial execution. Qualifications: - MBA in Marketing, Business Management, or related field. - 15-20 years of experience in brand management, marketing, and sales-preferably in fashion, jewellry, or lifestyle sectors. - Proven experience leading multi-brand portfolios or high-growth consumer brands. Key Performance Indicators (KPI's): - Sales growth and revenue achievement (per brand and channel). - Market share and brand awareness. - Inventory turns and merchandising effectiveness. - ROI on marketing spends. - Customer engagement and brand loyalty metrics.

Pune

Frequency - Brand Head 

Job Description for Frequency - Brand Head  in Frequency.cx in  Pune for (14-19) years of experience. Apply Now!