FREED - Growth Marketing Manager

What You'll Do.

(a) Performance Marketing & UA.

- Scale Meta, Google UAC, YouTube, Display, and Affiliate channels with multi-crore budgets.

- Continuously experiment with audiences, structures, and creatives to drive down CAC.

- Run always-on creator partnerships + AI-assisted UGC/vernacular/video creative pipelines.

- Own funnel metrics: CPI, CPT, CPS, install - subscription - sale, CAC, LTV.

(b) Analytics & Attribution.

- Set up + refine GA4, GTM (client/server), Branch, MoEngage.

- Implement Meta CAPI, Google conversions, SKAN 5, server-side attribution.

- Build + monitor CAC/LTV cohorts, funnel drop-offs, creative matrices.

- Turn data into actionable decisions: scale fast, kill faster.

(c) AI-Powered Marketing.

- Use AI tools for creative insights, optimization, audience intelligence.

- Automate reporting, bidding, and experiments using AI/ML workflows.

- Explore new AI use cases (predictive LTV, personalization, automated A/B tests).

(d) Experimentation & Growth.

- Run structured test frameworks (creative matrices, split tests).

- Rapidly validate hypotheses and measure incrementality.

- Move fast, stay rigorous, scale only what proves ROI-positive.

What We're Looking For:

- 3-6 years in performance/App growth (fintech, subscription, consumer tech preferred).

- Proven record scaling Meta + Google with - 50L+ monthly budgets.

- Hands-on with GA4, GTM, Branch/AppsFlyer/Adjust, event tracking + server setups.

- Strong analytical brain: CAC/LTV modeling, funnel analysis, SQL basics.

- Experience running UGC + creator engines and data-led creative optimization.

- Comfortable with AI tools (ChatGPT, Pencil, AdCreative, Zapier, etc.

- Scrappy executor with bias for action - you create momentum, not meetings.

- Bonus: experience with affiliate performance, subscription funnels, or predictive modeling.