Frankfinn - Lead - Marketing

Location:

Frankfinn Head Office - Gurgaon

Job Responsibilities:

- Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.

- Should have excellent experience in generating quality leads to drive business.

- Minimum 8 years of hands-on experience in managing digital performance campaigns.

- Should have formulated and implemented digital campaigns PAN India.

- Must be highly skilled in digital content creation.

- Experience in SEO, SMO, etc.

- Experience in Reputation Management on social media platforms - FB, Glassdoor, Mouthshut, etc.

- Design and implement a PAN India ATL strategy - outdoor, print, hoardings, radio, and TV.

- Must have an excellent understanding of aesthetics and creative aspects in releasing print ads.

- Must have good exposure in releasing Radio and TV ads.

- Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc.

- Run BTL Campaigns.

- Guaranteeing the quality of all branding materials according to specifications.

- Manage Creative, Digital, and PR Agencies, etc.

- Monitor competition activities and develop suitable strategies.

- Coordinate blog writer, social calendars, influencer partnerships, and affiliate programs.

- Analyze market trends, customer insights, and competitive landscape to inform strategy.

- Identify new market segments and growth opportunities.

- Track KPIs, optimize campaign performance, and report marketing ROI to leadership.

Minimum Education:

Education - MBA - Marketing / Advertising / Mass Communication from a reputed Institute.

Work Experience: 13 years - 18 Years

Age Range: 35 years - 45 Years

Gender: Female/Male

Industry Exposure Required:

14 to 18 years of practical experience managing core marketing activities, including social and digital marketing.

Functional Reporting: COO

Administrative Reporting: COO

IT Knowledge/ Other Competencies: Basic Computer Knowledge

Travel: Must be open

Salary: 40 - 50 LPA