Fraganote - Performance Marketing Role - D2C

Key Responsibilities

- Paid Media Buying (Meta & Google)

- Plan, launch, and optimize paid ad campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping)

- Develop creative testing strategies to improve CTRs, ROAS, and CAC

- Manage daily budgets, pacing, and performance to hit monthly growth goals

- Collaborate with the creative team to brief assets tailored for each platform

- Use data insights to refine audience targeting, funnel performance, and messaging

Retention Marketing (Email & WhatsApp)

- Develop and manage lifecycle flows: welcome, cart abandonment, post-purchase, winback, etc.

- Segment customer journeys based on behavior, AOV, and frequency

- Build and deploy WhatsApp campaigns for product drops, re-engagement, and retention

- Analyze open rates, CTRs, conversions, and churn; continuously optimize content and timing

- Ensure brand voice and aesthetics are consistent across retention channels

Analytics & Reporting

- Track performance across channels using platforms like GA4, Meta Ads Manager, Klaviyo (or similar), and WhatsApp tools

- Report weekly/monthly KPIs, insights, and recommendations

- Forecast media spend, CAC, LTV, and retention impact

Qualifications

- 4+ years of experience in media buying, performance marketing, or growth marketing

- Proven success scaling Meta and Google campaigns for D2C or eCommerce brands

- Hands-on experience with email marketing platforms (e.g. Klaviyo)

- Familiarity with WhatsApp marketing tools like Interakt, Zoko, or similar

- Strong analytical skills and understanding of attribution models

- Comfortable owning both acquisition and retention metrics

- Passionate about growth, testing, and understanding customer behavior

- Experience in beauty, fragrance, or lifestyle brands