Fraganote - Performance Marketing Role - D2C

Job Title: Influencer Marketer

Location: New Delhi

Brand: Fraganote

About Fraganote

At Fraganote, we invite you to create memories with our carefully designed fragrances with fragments of all that we love in landscapes, nature, and design. Our formulations are exclusive, rendering each bottle a unique story that we can't wait to share with you. Luxury fragrance products with accessible pricing Fraganote aims to provide greater access to high-quality perfumes. Each product contains superior ingredients guaranteed to make the fragrances last long.

Role Overview:

We are looking for an Influencer Marketing Executive to plan, execute, and manage influencer campaigns across platforms. The role focuses on building strong creator relationships, executing product seeding and paid collaborations, and driving brand awareness and conversions while maintaining Fraganote's luxury positioning.

Key Responsibilities:

- Identify, onboard, and manage influencers across Instagram, YouTube and emerging platforms aligned with brand aesthetics.

- Plan and execute influencer campaigns for launches, collections, and ongoing brand storytelling.

- Handle end-to-end influencer coordination including outreach, negotiation, briefs, timelines, and deliverables.

- Manage product seeding, gifting, and PR outreach to creators.

- Track influencer performance metrics (reach, engagement, conversions) and share campaign reports.

- Ensure all influencer content aligns with Fraganote's luxury brand tone and visual guidelines.

- Stay updated on influencer trends, platform updates, and competitor activity.

- Maintain strong long-term relationships with creators, agencies, and managers.

- Coordinate with internal teams (brand, content, performance marketing, design) for seamless execution.

Requirements & Qualifications:

- 2-3 years of experience in influencer marketing, preferably within D2C, beauty, fragrance, fashion, or lifestyle brands.

- Strong understanding of social media platforms and creator ecosystems.

- Excellent communication, negotiation, and relationship-management skills.

- Experience with both barter and paid influencer collaborations.

- Data-driven mindset with basic knowledge of influencer analytics and ROI.

- Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.

- Bachelor's degree in Marketing, Communications, or a related field.