Fraganote - Performance Marketing Role

About Fraganote:

Office Location - New Delhi

On- site (Full time) role

At Fraganote, we are a modern artisanal perfumery dedicated to crafting fragrances that feel personal, evocative and unforgettable. Founded in New Delhi, we create high-oil-concentration, long-lasting perfumes using premium ingredients sourced from around the world, blended with the care and artistry of Indian craftsmanship.

We believe a fragrance should be more than a scent it should tell a story. Every perfume we create is inspired by emotion, memory, and culture, designed to connect with the modern Indian aesthetic while meeting global standards of quality.

Performance Marketer

Key Responsibilities:

- Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention

- Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns

- Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations

- Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior

- Implement and analyze A/B tests for creatives, landing pages, and audience segments

- Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement

- Own attribution modeling and reporting using tools.

- Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape.

Requirements:

- 4-7 years of performance marketing experience, with at least 2 years in a Quick Commerce or D2C brand with instant delivery.

- Deep understanding of the Q-commerce funnel, from local targeting and app installs to instant conversions and reorders.

- Proven track record managing significant budgets and delivering scalable, ROI-positive growth.

- Ability to make data-driven decisions in a real-time, performance-heavy environment

- Strong creative judgment and ability to guide high-performing ad creatives.

- Convert complex campaign data into simple insights for founders or product teams.