Performance Marketer

Office Location - New Delhi

On- site (Full - time) role

About Fraganote

Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn't a product - it's identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.

We move fast. We think long-term. And we care deeply about building something iconic.

If you're excited about shaping a modern Indian fragrance house - not just participating in one - you'll feel at home here.

Key Responsibilities

- Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention

- Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns

- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max), ensuring scalable and ROI-positive growth

- Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations

- Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior

- Implement and analyze A/B tests for creatives, landing pages, and audience segments

- Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement

- Own attribution modeling and reporting using tools.

- Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape.

Requirements

- 4-7 years of performance marketing experience, with at least 2 years in a Quick Commerce or D2C brand with instant delivery.

- Deep understanding of the Q-commerce funnel, from local targeting and app installs to instant conversions and reorders.

- Proven track record managing significant budgets and delivering scalable, ROI-positive growth.

- Ability to make data-driven decisions in a real-time, performance-heavy environment

- Strong creative judgment and ability to guide high-performing ad creatives.

- Convert complex campaign data into simple insights for founders or product teams.