Fraganote - Manager - Content & Copy

Job Title: Content and Copy Manager

Location: New Delhi

Work Type: On-site | Full-time

Role Overview:

Fraganote is looking for a detail-oriented Content and Copy Manager is responsible for creating, managing, and optimizing compelling content and copy that drives brand storytelling, customer engagement, and direct-to-consumer sales. This role plays a key part in shaping the brand voice across all digital and marketing touchpoints.

Key Responsibilities:

- Develop clear, engaging, and conversion-focused copy for website pages, product descriptions, landing pages, emails, ads, and social media

- Define and maintain a consistent brand voice across all D2C channels and customer touchpoints

- Plan and manage content calendars for product launches, promotions, and seasonal campaigns

- Collaborate with design, performance marketing, social media, and influencer teams to deliver cohesive campaigns

- Optimize content for SEO, CRO, and platform-specific best practices

- Write and edit high-impact copy for performance ads, email marketing, and retention campaigns

- Conduct market research, customer insight analysis, and competitor benchmarking to refine messaging

- Review, edit, and proofread content to ensure quality, accuracy, and brand alignment

- Manage freelancers, agencies, or internal writers to meet content timelines and standards

- Track content performance using metrics such as engagement, CTR, and conversions

- Update and maintain content across the website, marketplaces, and marketing assets

- Support influencer and UGC campaigns with scripts, captions, and briefs

- Ensure consistency in packaging copy and offline brand communication

- Continuously test, optimize, and improve copy based on data and customer feedback

Requirements & Qualifications:

- Bachelor's degree in a relevant field

- 3-5 years of experience in content and copywriting for D2C or e-commerce brands

- Strong command over written English, grammar, and storytelling

- Proven ability to write conversion-driven copy across digital platforms

- Working knowledge of SEO and content optimization

- Experience maintaining a consistent brand voice

- Ability to collaborate with cross-functional teams

- Basic understanding of content performance metrics

- Experience managing freelancers is a plus

- Ability to work efficiently in a fast-paced environment