Fraganote - Head - Marketing

Role Overview

Fraganote is building a modern, accessible luxury fragrance brand.

We are looking for a Marketing Head who can build desire through design, storytelling, and campaigns - someone who can transform the brand into a distinct, aspirational, and highly recognizable brand world.

This is a creative-first leadership role. You will define how Fraganote looks, feels, and shows up across every touchpoint.

Brand Identity & Design Language:

- Define and evolve visual identity and brand codes. Ensure consistency and premium output across all touchpoints.

Campaign Strategy & Execution:

- Lead high-impact campaigns. Shift from always-on posting to campaign-led storytelling.

Content Direction & Creative Control:

- Replace random UGC with curated, brand-led content. Build a signature content style.

Storytelling & Narrative Development:

- Craft strong narratives around mood, identity, and aspiration.

Social Media as a Brand Platform:

- Build a cohesive, high-recall social presence focused on aspiration.

Creative Production & Art Direction:

- Lead shoots and creative production with premium quality output.

Retention (Content-Led Approach):

- Build editorial-style communication across email and WhatsApp.

Collaboration with Growth Team:

- Ensure brand consistency across performance channels.

Team Leadership:

- Lead creative teams and maintain high standards of taste and execution.

What Success Looks Like?

- Distinct brand identity, strong recall, premium perception, and aspirational positioning.

Who You Are?

- 6-12 years experience in brand/creative roles. Strong sense of design, storytelling, and luxury positioning.

Non-Negotiables:

- Quality over volume. Consistency and restraint. Strong brand judgment.

Important Note:

- This is not a performance marketing role. Focus is on building an aspirational brand.