Fraganote - eCommerce Manager

Job Description:

Key Responsibilities:

- Own revenue growth across all e-commerce platforms, including D2C website, marketplaces, and quick commerce.

- Identify, onboard, and launch new marketplaces or commerce platforms-from documentation and setup to live listings and marketing integration.

- Drive performance and scale revenue with a sharp growth strategy tailored to each platform's algorithm and user behavior.

- Manage daily operations including stock sync, pricing, listing optimization, reviews, ratings, platform hygiene, and fulfillment coordination.

- Act as the SPOC for platform managers, securing key placements, offers, and campaign visibility across all channels.

- Build and maintain analytical dashboards and reports to track channel-wise revenue, conversion rates, sell-through, ad spend, and ROI.

- Optimize listings for SEO, A+ content, and conversion, while ensuring visual and content consistency across all channels.

- Coordinate with internal teams (ops, media, brand, supply chain) to ensure smooth execution of campaigns, launches, and peak-season operations.

- Strategically manage inventory distribution across D2C, marketplaces, and quick commerce to avoid stockouts or dead stock.

- Work closely with the ops team to ensure high availability, low RTOs, and fast delivery compliance on hyperlocal and instant platforms.

- Stay updated with the latest marketplace features, algorithm changes, seller programs, and tools applying learnings in real time.

- Plan and execute marketplace-specific. marketing campaigns, festive sales, and new product drops with a conversion-first approach.

Qualifications:

- 4-6 years experience in e-commerce (preferably D2C, beauty, FMCG, or lifestyle brands).

- Strong knowledge of onboarding and managing marketplace platforms and quick commerce models (Zepto, Blinkit, Swiggy Instamart, etc.).

- Demonstrated success in growing multi-channel e-commerce revenue with strong ownership of platform-specific growth.

- Extremely analytical, number-driven, and performance-oriented-comfortable with dashboards, data, and reporting.

- Experience in platform SPOC management, discount planning, pricing control, and conversion strategy.

- Familiar with tools like Unicommerce, Seller Central, Nykaa Panel, Swiggy/Zepto dashboards, etc.

- Excellent project management and multitasking skills across fast-paced, high-volume environments.

- Strong communication and cross-functional collaboration skills.