Fraganote - Business & Growth Head

Role Overview

As the Business & Growth Head, you will own the P&L; and end-to-end growth engine at Fraganote-spanning revenue, margins, customer acquisition, and retention across D2C, marketplaces, quick-commerce, and offline channels. This is a founder's office-level leadership role requiring a blend of strategy and execution.

P&L; Ownership & Growth Strategy

- Own revenue, contribution margins, and growth targets

- Build multi-channel growth roadmap

- Drive forecasting, budgeting, and demand planning

- Optimize LTV/CAC and payback periods

Performance Marketing & Acquisition

- Scale paid acquisition across Meta and Google

- Optimize CAC, ROAS, and blended costs

- Build new acquisition channels (affiliate, partnerships, creators)

- Collaborate on high-performing ad creatives

Retention & Lifecycle (Email + WhatsApp)

- Own repeat revenue and retention metrics

- Build email and WhatsApp marketing engines

- Create lifecycle journeys: onboarding, upsell, winback

- Improve LTV and cohort performance

E-commerce & D2C Optimization

- Improve CVR, AOV, and revenue per session

- Optimize funnels and checkout experience

- Drive merchandising and pricing strategies

Quick Commerce Growth

- Scale Blinkit, Zepto, Instamart presence

- Manage pricing, promotions, and assortment

- Drive discoverability and platform growth

Offline & Distribution

- Build retail and experiential channels

- Expand distribution aligned with premium positioning

Data & Analytics

- Build dashboards and reporting systems

- Track revenue, LTV, CAC, repeat %, margins

Team Leadership

- Build and lead growth team

- Drive execution and cross-functional alignment

Key KRAs

- Revenue growth and contribution margin

- CAC and LTV improvement

- Repeat purchase rate and retention

- Email + WhatsApp revenue contribution

- Website CVR and AOV

What We're Looking For

- 8-12 years in growth / business roles

- Strong performance marketing experience

- Proven revenue ownership

- Expertise in retention and lifecycle marketing

- Analytical and execution-driven