Fraganote - Assistant Manager - Content & Copy - D2C Segment

Assistant Manager - Content and Copy - D2C

Job Description:

Key Responsibilities:

Creative & Brand Copywriting:

- Write on-brand, culturally aware Instagram captions, storylines, and campaign messages

- Create influencer scripts for product reviews, demos, and UGC briefs

- Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages

- Craft luxury-forward brand stories, taglines, and campaign narratives

Performance & Retention Copy:

- Write performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google

- Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty)

- Craft conversational, high-converting WhatsApp messages for key moments

- Collaborate on A/B tests for subject lines, hooks, and CTAs to optimize results

Content for Growth Channels:

- Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.)

- Develop polished PR copy: brand bios, press releases, editorials, and media kits

- Create thought-led LinkedIn content and brand articles/blogs to drive engagement and authority

- Align tone and structure across all long-form and professional-facing content

Cross-Functional Collaboration:

- Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency

- Participate in content planning sessions and campaign brainstorming

- Maintain and evolve a luxury brand tone across every medium

Qualifications:

- 35 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred)

- Experience writing for social, paid media, e-commerce, email, and marketplace platforms

- A sharp sense of tone, voice, and emotional nuanceespecially in premium/luxury contexts

- Strong understanding of performance metrics, A/B testing, and customer journeys