FortuneArrt Wires & Cables - Marketing Manager - LED/Cables & Wires

About the Role:

We are looking for an ambitious and result-oriented Marketing Manager to lead and execute end-to-end marketing strategies for our products in the LED lighting, Cables, and Wires category. The ideal candidate should have hands-on experience in B2B/B2C marketing, ATL & BTL campaigns, and product positioning in industrial and retail segments.

Key Responsibilities:

- Develop product positioning, pricing strategy, and go-to-market plans for LED lighting, electrical cables, and wires

- Drive channel marketing, dealer/distributor support campaigns, and trade engagement activities

- Handle ATL & BTL marketing initiatives exhibitions, branding, hoardings, brochures, stalls, and print/digital ads

- Work with sales and product teams to align marketing efforts with business goals

- Create and manage marketing collaterals, case studies, and technical content for target audience

- Analyze market trends, competitor strategies, and consumer behavior to shape ongoing campaigns

- Manage vendor relationships, budgets, and ROI tracking of all marketing activities

Desired Candidate Profile:

- Experience in industrial/B2B marketing, channel marketing, and trade engagement is a strong advantage

- Knowledge of digital marketing tools, CRM systems, and campaign tracking software

- Excellent communication, negotiation, and stakeholder management skills

- Proven ability to manage marketing budgets and measure performance metrics

- Bachelors degree in Marketing, Electrical/Electronics, or related field; MBA is preferred

Salary & Benefits :

- Professional development and growth opportunities

- Exposure to a high-growth industry with a reputed brand presence