Role & Responsibilities - Key Result Areas 1. Marketing Operations: - Content creation, design and production/publishing of digital and promotional content, including self-work and coordination with internal resources (creative designer, web developer etc.) and external vendors (agencies); - Campaign brief creation, planning, selection of apt platforms and execution of the same through the agency. - Managing the marketing activities and outcomes for all events and programs in Forge including defining the budget, obtaining approval for scope and timelines, working/negotiating with vendors, and ensuring the deliverables are achieved on-time, on-scope and on-cost. - Maintain program-wise monthly calendars with support from program managers to ensure campaigns are well planned ahead of execution, and advise program teams on creation of campaign tracks to drive engagement and traffic to program websites and social media channels. - Manage creative agencies as well as internal design resources so as to meet requirements based on program/vertical requirements on time, by managing priorities and productivity of these resources. - Source, identify, negotiate contracts with, and manage vendors for printing, creative design, and web design needs, including drafting Requests for Proposal (RFPs), tracking payments, monitoring outcomes, and overseeing contract renewals as necessary, while maintaining accurate and up-to-date records. - Track, report on, and manage the progress and execution of Forge. Marketing Key Result Areas (KRAs) and external agency work, including identifying and addressing any issues or challenges, and executing strategic interventions wherever necessary. 2. Online Community & Events: - Build Forge into a popular online community and a platform for the different beneficiaries in the ecosystem including students, early-stage startup founders, mentors etc. - Manage online communities to drive leads for all the events and programs to be organised in Forge across different topics/themes. This scope shall include: - Managing a calendar of campaigns aligned with the scheduled calendar of events; - Handling all promotions and campaigns to increase the awareness of these events within the target audience and to increase the attendance/revenues in these events; - Managing internet/digital content, social media community and campaigns etc. among other related activities; - Managing the comprehensive database of all contacts in the ecosystem toward expanding the target base for all our promotions and campaigns; 3. Corporate Communications: - Identifying target companies/ state governments and key influencers in the space to organise one-to-one live e-interactions with and to manage the calendar and agenda for the same; - Developing and maintaining the collaterals/ promotional materials for Forge; - Manage the design, content and publication of monthly newsletters; - Owning all forms of corporate communications for Forge, both internal & external, including the creative design and content of various reports submitted to funding agencies, clients, promoters etc. 4. Creative Design: - Conceptualise creative ideas from the views of consumer/audience and develop compelling design concepts, graphics and layouts for all the creative requirements of Forge inline with the brand guidelines; - Design and develop digital marketing collaterals ranging from posters, brochures, and other creatives for Twitter, LinkedIn campaigns to Mailers and newsletters; - Work on creative design projects end-to-end across a wide range of media, meeting deadlines and effectively prioritising; - Contribute to the creative design requirements by collaborating with the program, operations and marketing team; - Identify UX design needs for the company's digital platforms and develop Ui/UX design strategies for the brands, using wireframes, flow diagrams, graphic and visual design, sitemaps, prototypes and storyboards that adhere to the graphic design and typography style standards; - Update the website on a regular basis with recent news feeds and updates and continuous monitoring of the website, to ensure the website is always up and working. 5. Content Creation: - Create fresh, crisply written content for digital and print collateral based on research and brainstorming for enhancing the success of the various marketing and promotional campaigns; - Content writing shall also include creative writing for blogs, company reports, program reports, press briefs and press articles etc; - Rewrite existing content by going through the internal content repository and publish on behalf of Forge across all the channels; - Maintain an editorial calendar and coordinate and liaise with various teams within Forge to prioritise releases and to ensure standards. We are seeking a candidate who embodies a deep passion for learning and innovation. The ideal individual should be: - A Voracious Reader - Technology Enthusiast - A Passionate Writer

Chennai

Coimbatore

Bangalore

Forge - Marketing Lead 

Job Description for Forge - Marketing Lead  in Forge Innovation & Ventures  in  Chennai Coimbatore Bangalore for (4-8) years of experience. Apply Now!