Forest Essentials - Assistant Manager - Public Relations & Brand Communication

Assistant Manager - PR & Brand Communication

Key Responsibilities:

- Support the execution of the brands Public Relations strategy to enhance visibility and brand perception.

- Liaise with media and press contacts to ensure consistent and positive coverage across top-tier publications and platforms.

- Assist in leveraging brand campaigns, launches, and events through well-aligned PR strategy.

- Coordinate brand participation in industry awards and recognitions.

- Track industry trends, consumer insights, and competitor activities through regular research.

- Respond to media queries and collaborate with internal teams to provide timely information and materials.

- Assist in creating and reviewing PR and marketing content including press releases, media kits, and promotional materials.

- Maintain media databases, track coverage, and compile detailed monthly media reports with performance metrics.

Note: PR responsibilities will not be limited to India but will also extend to international markets where Forest Essentials is present, including the GCC region, in collaboration with local PR agencies.

Candidate Profile:

- Minimum 5 years of experience in Public Relations with a prestige brand or PR agency setting.

- A degree in PR, Mass Communication, Marketing, or Luxury Brand Management or MBA.

- Strong written and verbal communication skills.

- Excellent media network, with proven experience in securing high-impact placements.