Foodlink Services - Director - Sales

About the Role:

We are seeking a dynamic and results-driven Director of Sales to lead the sales function, develop and implement sales strategies, and ensure revenue growth across all revenue-generating departments. The ideal candidate will have proven leadership in hospitality sales, strong analytical skills, and the ability to drive high-performing teams.

Key Responsibilities:

- Develop and implement the hotels Sales Strategy to achieve and exceed revenue targets.

- Align sales initiatives with corporate marketing strategies and ensure effective execution.

- Oversee preparation, update, and implementation of departmental operation manuals.

- Conduct regular sales team meetings and ensure seamless communication across departments.

- Monitor sales activities and maintain accurate systems, booking procedures, and contracts.

- Ensure exceptional guest and client service delivery, handling escalations when necessary.

- Maximise employee productivity through efficient resource planning and scheduling.

- Prepare and manage the Annual Sales & Marketing Plan and departmental budgets.

- Analyse business performance to drive accurate forecasting and decision-making.

- Lead key account management and develop strategies for pricing, sales resource allocation, and inventory control.

- Direct and coordinate selling activities across all revenue streams.

- Ensure all sales proposals, collateral, and communication align with brand standards.

- Represent the company at major trade, travel, and corporate functions for brand promotion.

- Plan and execute domestic and international sales trips based on business priorities.

- Build and maintain strong relationships with WWSOs (World Wide Sales Offices) and key stakeholders.

- Drive recruitment, training, mentoring, and performance development of the sales team.

Skillsets Required:

- Proven experience in hospitality sales with strong track record of revenue growth.

- Strategic thinking with ability to develop and implement long-term sales plans.

- Strong financial acumen and ability to manage budgets effectively.

- Excellent leadership, team management, and motivational skills.

- Strong communication, negotiation, and relationship-building skills.

- Expertise in CRM systems, revenue management tools, and data-driven decision-making.

- Ability to handle pressure, resolve conflicts, and manage client escalations effectively.

- High level of business networking and presentation skills.

- Knowledge of industry trends, competitor analysis, and market positioning.