Food Innovation & Category Manager

Food Innovation & Category Manager

Department: Marketing

Location: Africa

We're seeking an entrepreneurial Food Innovation & Category Manager to own and elevate our portfolio spanning noodles, cornflakes, condiments, seasonings, and related food products. In this pivotal position, you will design and execute data-driven marketing strategies that showcase our brands, engage target consumers, and accelerate category performance. You'll also carry P&L accountability and shape long-term forecasting and growth plans.

Key Responsibilities

- Brand & Portfolio Development: Define and enhance category architecture, nurturing brand equity across all SKUs.

- Market & Consumer Insights: Analyze industry and shopper data to pinpoint trends, craft competitive strategies, and win market share.

- Innovation Roadmap: Build 3-5-year product roadmaps covering new launches, line extensions, and SKU rationalization or exits.

- Demand & Inventory Planning: Forecast volume requirements, set depot stocking targets, and partner with supply chain teams to ensure seamless availability.

- 7Ps Leadership: Drive Product, Price, Place, Promotion, Packaging, Positioning & People decisions-working closely with Trade Marketing to maximize impact.

- Pricing & Promotion Management: Align with Sales to establish competitive pricing, design promotional calendars, and monitor ROI on trade investments.

- Key Account Collaboration: Support National KAMs through regular buyer interactions and store visits to align on in-market needs.

- Financial Stewardship: Own category budgets, deliver against revenue targets, and contribute to long-range financial projections.

Qualifications & Requirements

Education:

- Master's degree in Marketing, Business Administration, Finance, or a related field preferred.

Experience:

- Minimum 15 years in the food/FMCG sector, specifically managing noodles, cornflakes, condiments, seasonings, or similar categories.

- At least 5 years of experience in African or comparable international markets.

Core Competencies

Business & Analytical Acumen:

- Strong commercial insight across marketing, sales, production, and finance.

- Proven P&L ownership and financial planning expertise.

- Data-driven decision-making and strategic problem solving.

Leadership & Collaboration:

- Executive presence with the ability to influence and lead cross-functional teams.

- Cultural sensitivity and adaptability in diverse markets.

- Excellent negotiation, change management, and teamwork skills.

Category Expertise:

- Deep understanding of food product innovation, branding, and go-to-market execution.

- Hands-on experience in consumer activation and promotional planning.

- Familiarity with modern trade, general trade, and export channels.