Description:

SR. MARKETING CONSULTANT Banking / Fintech

Flytxt is an independent market leader in intelligent customer engagement technology. Flytxt builds software products that help businesses engage their customers intelligently by learning behavior patterns and predicting needs in real time.

Flytxts AI-powered platforms enable enterprises, including banks and fintech organizations, to drive personalized customer engagement, improve customer experience, increase revenue, and reduce churn.

Job Purpose:

Engage with Banking / Fintech clients to understand and align critical business objectives across customer segments (Retail Banking, Digital Banking, Cards, Lending, Wallets, etc.). Design, plan, and implement Go-To-Market strategies leading to campaign execution.

Maximize business impact through effective utilization of AI & Big Data-driven Flytxt platforms.

Key Responsibilities:

- Engage with banking/fintech clients to identify key business and revenue objectives (short, mid, long term)

- Plan and execute Customer Value Management (CVM) strategies across banking customer segments

- Design and implement customer lifecycle marketing programs (acquisition, cross-sell, upsell, retention)

- Drive data-driven decision making using analytics and customer insights

- Manage end-to-end delivery of analytics-driven marketing initiatives

- Identify revenue growth opportunities across:

- Digital banking adoption

- Card usage & activation

- Loan & lending products

- Customer retention and engagement

- Optimize existing campaigns using data insights and performance analytics

- Recommend new programs to bridge revenue gaps based on business goals

- Define targeting strategies, value propositions, and campaign performance metrics

- Track campaign performance and ensure ROI and revenue realization

Publish dashboards and reports:

- Daily / Weekly / Monthly reports

- KPI dashboards

- Campaign performance analytics

- Business Intelligence (BI) insights

Work closely with:

- Client Marketing / Digital / Product teams

- Internal Analytics / Delivery teams

- Drive Customer Satisfaction (CSAT) through effective delivery

- Conduct regular reviews with client stakeholders

- Manage team members, timelines, and deliverables

- Support product and technology teams with inputs to enhance platform capabilities

Key Deliverables:

- Revenue growth from campaigns

- Improved customer engagement & retention

- Effective campaign execution & reporting

- Strong client relationship management

Key Challenges:

- Working with diverse banking/fintech clients across markets

- Understanding evolving digital banking & fintech ecosystem

- Driving measurable impact using AI & analytics

Qualifications Required:

- MBA / PGDBM

- Bachelors or Master's degree in Engineering

Experience Required:

- 10+ years of overall experience

- 6-8 years in Banking / Fintech / BFSI marketing or consulting

- Experience in:

- Retail Banking / Cards / Lending / Digital Banking

- Customer lifecycle marketing / CVM

- Experience in data analytics / campaign management preferred

- Exposure to AI / Big Data platforms is a plus

Skills Required:

- Strong understanding of Banking / Fintech products & customer lifecycle

- Expertise in CVM, campaign management, and digital marketing

- Advanced knowledge of data analytics & reporting

- Strong client consulting and stakeholder management skills

- Good understanding of technology platforms & digital ecosystems

Behavioral Competencies:

- Strong communication skills (verbal & written)

- Stakeholder management (senior client leadership)

- Leadership & team management

- Analytical thinking & problem-solving