Fluidscapes - Senior Content Head

Job Description:

Content Strategy & Brand Voice

- Understand and sometimes define content strategies for brand campaigns, digital activations, and long-form projects.

- Establish brand tone of voice and content guidelines for different clients and ensure consistency across touchpoints.

- Collaborate with strategy, planning, and creative teams to shape communication that meets campaign goals.

Creative Supervision

- Lead the conceptualisation, writing, and editing of high-quality content across ads, social media, web, video scripts, branded content, ATL/BTL materials, and more.

- Oversee a team of writers, editors, and freelancers, mentoring them in ideation, execution, and craft.

- Review and refine all key content deliverables to ensure clarity, creativity, and strategic alignment.

Cross-Functional Collaboration

- Work closely with Content strategists, creative directors, art teams, planners, Brand managers, and clients to co-create campaigns.

- Translate complex briefs into actionable content roadmaps and creative narratives.

- Present and defend content ideas and campaigns to clients with conviction and clarity.

Performance & Innovation

- Track content effectiveness through performance metrics, audience feedback, and platform trends.

- Stay updated on language trends, cultural cues, digital storytelling techniques, and advertising innovations.

- Continuously elevate the agency's standard of English content through experimentation and refinement.

Job Requirement:

Required Skills & Qualifications:

- Bachelor's or Master's in English, Journalism, Communications, Advertising, or related field.

- Proven experience (4+ years) in advertising, media, digital content, or publishing.

- Outstanding command over the English language, grammar, style, and creative expression.

- Strong portfolio showcasing a range of copy and content work across campaigns and formats.

- Experience in managing and mentoring writing/content teams.

- Ability to think conceptually, write compellingly, and communicate persuasively.

- Familiarity with SEO principles, social media trends, and content performance tools is a plus.