Flower Aura - Manager - SEM

RESPONSIBILITIES:

Paid Media Strategy & Execution:

- Plan, execute, and optimize performance campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (FB/IG).

- Ensure optimal media mix, targeting, and budget allocation.

Budget Management:

- Manage and optimize monthly budgets of - 1 Cr+ with accountability on performance metrics like CAC, ROAS, CTR, and LTV.

Analytics & Reporting:

- Set up and monitor KPIs, dashboards, and cohort analysis.

- Use tools like GA4, Google Looker Studio, Meta Business Suite, and Excel/Sheets to derive insights and improve campaigns.

P&L Ownership:

- Own the digital P&L. Balance between performance goals and cost-efficiency.

- Forecast revenue from campaigns and align spend with business goals.

Team Collaboration:

- Work closely with creative, content, CRM, product, and tech teams to align on messaging, landing page performance, and funnel improvements.

A/B Testing & Experimentation:

- Run structured tests on creatives, audience segments, bidding strategies, and landing pages.

Platform & Trend Awareness:

- Stay updated on changes in ad platform policies, algorithm updates, and new features.

- Experiment with new ad formats and channels as appropriate.

REQUIREMENTS

- 6-10 years of experience in digital marketing, with a focus on performance marketing.

- Proven experience in Google Ads and Meta Ads managing budgets of - 1 Cr/month or more.

- Strong grasp of marketing analytics, attribution, and ROI measurement.

- Hands-on with GA4, Google Tag Manager, Meta Pixel, Looker Studio, and Excel/Sheets.

- Experience in P&L management, budgeting, and forecasting.

- Analytical mindset with attention to detail and problem-solving skills.

- Comfortable working in a fast-paced, performance-oriented environment.

- Experience in ecommerce, D2C, or high-growth digital businesses is a plus.