Company Overview:

FlipSpaces is a leading commercial interior design and build company specializing in creating exceptional office spaces, restaurants, cafes, pubs, and supplying products & furniture to multi-family apartment homes. We blend creativity, technology, and design excellence to provide transformative interior solutions globally, including a strong presence in the US market.

Role Objective:

The Head of Digital Marketing will spearhead the growth of our US business, responsible for strategically planning, executing, and optimizing digital marketing campaigns to deliver over $80 million in sales-qualified leads.

Core Responsibilities:

Strategic Leadership:

- Develop and execute comprehensive digital marketing strategies tailored for the US market.

- Manage a yearly budget of ~$500K to $1M for lead generation.

- Lead a dedicated marketing team of 2-3 direct reports, mentoring them to success.

Digital Channel Management:

- Oversee Paid Advertising (Google, Meta, LinkedIn), ensuring high performance, cost-effectiveness, and substantial ROI.

- Optimize Organic LinkedIn Marketing, Email Marketing Campaigns and SEO strategies.

- Manage spends and optimize performance on Affiliate Marketing Platforms (like Bark).

Lead Generation & Conversion:

- Ensure consistent and high-quality lead generation, aligning with sales goals to achieve $80M - $100M worth of marketing qualified leads annually.

- Constantly refine lead qualification and conversion processes for optimal sales alignment.

- Follow all metrics from top of the funnel to conversion.

Budget Optimization:

- Efficiently allocate marketing spend across various channels to maximize ROI.

- Conduct rigorous analysis of campaign effectiveness and continuously adjust strategies based on data-driven insights.

Agency & Consultant Management:

- Manage relationships with external digital marketing agencies, PR agencies, and independent consultants.

- Ensure agencies deliver to expectations, driving efficiency and effectiveness of campaigns.

- Public Relations & Brand Management:

- Collaborate with PR agencies to amplify FlipSpaces' brand visibility and reputation in the US market.

- Develop and manage brand messaging tailored for the US audience.

- Develop and manage marketing collateral for offline events.

Outbound Lead Calling Team:

- Own and manage the outbound calling and inbound lead qualification function.

Market & Competitive Analysis:

- Conduct ongoing competitor analysis and market research to identify trends, opportunities, and threats, integrating findings into strategic plans.

Qualifications & Experience:

- Minimum 8 years of progressive digital marketing experience.

- Significant experience in managing budgets in the range of $1 MM and achieving demonstrable lead-generation outcomes.

- Proven success in digital marketing for the US market preferred.

- Demonstrated leadership capabilities managing teams and external agencies.

- Expertise with analytical tools (Google Analytics, CRM tools, Lead Management platforms, etc.).

- Previous experience of managing B2B high ticket size deals.

- Strong background working in or scaling within high-growth, fast-paced environments.

Skills Required:

- Strategic thinking and problem-solving abilities.

- Excellent communication and interpersonal skills.

- Exceptional analytical and budgeting skills.

- Proactive and results-oriented leadership style.

What We Offer:

- Competitive remuneration and performance-based incentives.

- Opportunity for significant impact in shaping and growing our US market presence.

- Collaborative and dynamic work culture.

Join FlipSpaces and contribute to revolutionizing commercial interiors globally!