Role Overview:

The Business Development Head Events will own revenue generation from events by driving sales via lead generation through events, delegate partnerships, key accounts acquisition, and strategic alliances. This role combines strategic planning with hands-on deal closure and team leadership to consistently deliver revenue targets across the events portfolio.

Key Responsibilities:

Revenue & Growth:

- Own and deliver event revenue targets across all verticals in India by generating leads from sponsored as well as hosted events.

- Build and execute a structured sales strategy for each event and annual event calendar.

- Drive high-value key accounts and enterprise partnerships through direct outreach and strategic selling.

Client Acquisition & Account Management:

- Identify, engage, and close new leads through events attended, sponsored, and hosted by the company.

- Manage and grow key accounts through upselling, repeat and referral, and long-term partnerships.

- Build strong CXO-level relationships with decision-makers across industries.

Sales Strategy & Pipeline Management:

- Create and monitor a strong sales pipeline using CRM and defined sales processes.

- Track lead movement from prospecting to closure with weekly reporting and forecasts.

- Develop pricing, packaging, and value propositions for sponsorships and partnerships.

Team Leadership:

- Lead, mentor, and performance-manage BD managers and executives.

- Set targets, review performance, conduct pipeline reviews, and coach on closures.

- Drive a culture of accountability, follow-ups, and disciplined execution.

Market Intelligence & Positioning:

- Track market trends, competitor offerings, and pricing benchmarks.

- Provide inputs into event themes, speaker line-ups, and audience strategy to enhance sponsor value.

Cross-Functional Collaboration:

- Work closely with marketing, event operations, and content teams to ensure sponsor deliverables are met.

- Ensure seamless handover from sales to execution with clear scopes and timelines.

Event Presence:

- Represent the company at events, industry forums, and networking platforms.

- Support on-ground sponsor engagement and relationship building during events.

Key Skills & Competencies:

- Strong B2B sales and negotiation skills.

- Proven ability to close large sponsorship and partnership deals.

- Strategic thinking with strong execution discipline.

- Excellent communication, presentation, and stakeholder management skills.

- Data-driven mindset with CRM and reporting expertise.

Experience & Qualifications:

- 5-8 years of experience in B2B business development, sponsorship sales, or partnerships.

- Prior experience in events, conferences, exhibitions, or media sales preferred.

- Experience leading and scaling BD teams.

- Bachelors degree required; MBA preferred.