Company: Flipspaces

Experience: 10+ Years

About Flipspaces

Flipspaces is a technology-led commercial interior design and build company operating across India and the United States. The company leverages cutting-edge technology for design visualization, project management, and supply chain integration to deliver commercial interior spaces with speed, quality, and cost efficiency.

Founded by IIT alumni with strong entrepreneurial and scale-building backgrounds, Flipspaces has emerged as one of the fastest-growing ventures in its category, achieving 65% CAGR over the last four years.

The company has delivered 1000+ commercial projects across India, the US, and the UK, executing more than 7 million sq. ft. of workspace environments across sectors such as IT, financial services, coworking, hospitality, startups, education, F&B, and healthcare.

Flipspaces works with leading organizations including TCS, Aditya Birla Group, Times of India, P&G, L&T, Regus, Razorpay, Quantiphi, and NoBroker.

With a 400+ member team across Mumbai, Bangalore, and New York, Flipspaces continues to redefine commercial interior experiences through technology-driven innovation.

Role Overview

We are looking for a strategic and execution-focused leader to drive digital marketing and demand generation for high-value B2B offerings. The role will be responsible for generating sales-qualified leads (SQLs), building scalable digital acquisition channels, and optimizing the complete marketing funnel from awareness to deal closure.

The ideal candidate will have deep experience in B2B performance marketing, account-based marketing, SEO strategy, and lead lifecycle management, preferably within agency or high-growth startup environments.

Key Responsibilities

Lead Generation & Lead Nurturing:

- Drive Sales Qualified Lead (SQL) generation for high-value B2B offerings through digital channels

- Execute Account-Based Marketing (ABM) and database-driven outreach campaigns targeting enterprise decision-makers

- Design and implement lead nurturing workflows using email marketing, retargeting, and personalized content journeys

- Track and optimize the buyer journey from MQL to SQL to deal closure in collaboration with the sales team

Performance Marketing & SEO:

- Lead performance marketing initiatives across Google Ads, LinkedIn Ads, and other paid media platforms

- Develop and execute SEO strategies (on-page, off-page, and technical) to improve organic visibility and authority

- Build and scale affiliate and partner marketing networks for expanded reach and lead generation

Account-Based & Event Marketing:

- Plan and execute B2B event marketing initiatives, including webinars, exhibitions, and curated luxury client events

- Collaborate closely with sales leadership on account acquisition and engagement strategies

- Create customized pitches, case studies, and presentations for strategic enterprise accounts

Performance Analytics & Optimization:

- Monitor and analyze lead quality, campaign performance, conversion rates, and ROI across all digital channels

- Develop weekly and monthly performance dashboards with actionable insights and optimization strategies

Key Requirements

- 10+ years of experience in digital marketing, with strong exposure to B2B demand generation

- Prior experience in agency environments or high-growth startups preferred

- Proven track record in generating high-quality Sales Qualified Leads (SQLs) for high-value projects

Hands-on expertise in:

- Google Ads and LinkedIn Ads

- Performance Marketing & Funnel Optimization

- SEO (Technical, On-page, Off-page)

- Account-Based Marketing (ABM)

- Affiliate Marketing

- CRM, marketing automation, and database-driven campaigns

Additional strengths:

- Exposure to B2B event marketing and enterprise account acquisition strategies

- Strong analytical, communication, and stakeholder management skills

Good to Have

- Experience with high-ticket B2B sales cycles

- Exposure to luxury or premium category marketing

- Experience managing multi-channel lead nurturing campaigns (email, retargeting, and events)

What You Get

- Opportunity to drive digital growth for a fast-scaling design-tech brand

- Autonomy to build and scale high-impact marketing channels

- Close collaboration with senior leadership and cross-functional teams

- Industry-leading compensation structure

- A high-caliber and inclusive leadership environment