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FlipSpaces - Job Description - Deputy General Manager - Digital Marketing
Looking for new age talent who talks the language of results, growth, entrepreneurship, teamwork & innovation
A. ABOUT FLIPSPACES
FLIPSPACES is a Tech-Led venture Focused on Commercial Interior Design & Build across India & USA targeting a massive USD 250 Billion Dollar+ Category. A trail-blazing venture by alumni and entrepreneurs from IIT (with a prior pedigree of build-scale and exit), Flipspaces is the front-runner and the fastest growing start-up in its category with 65% CAGR across the last 4 years.
Flipspaces leverages cutting edge technology for design and visualisation, tech-enabled project management & execution, and a curated supply chain to enable delivering the promise of interior design and build of commercial spaces with quality, quick turn-around time, and within stipulated cost.
Some of its esteemed clients are TCS, BFIL, Times of India, Radio Mirchi, Aditya Birla Group, PnG, BSH, Regus, Indiqube, LnT, Co-offiz. It also has its body of work spanning startups like RazorPay, Quantiphi, CoverFox and Nobroker etc.
Flipspaces has a 400 strong team across 3 nodal offices in Mumbai, Bangalore and New York.
SIZE AND SCALE
PROJECTS
- 1000+ Commercial Projects delivered across India, US and UK.
- 7M + SF of spaces executed for consultancy design and build.
- Projects spanning across IT, Financial Services, Coworking spaces, Hospitality, Startups, Education, FnB and Healthcare
PEOPLE
- 300+ years combined leadership experience
- 400+ team members spread across 3 nodal offices in India and the US
TECHNOLOGY
- One stop tech-suite enabling discovery of interior design products, visualising products and managing design, procurement and project management
- Working on AI-powered design and project management suites
JOB DESCRIPTION
Designation- Deputy General Manager - Digital Marketing
Key Responsibilities:
Lead Generation & Nurturing:
- Generate Sales Qualified Leads (SQLs) for B2B luxury/high-ticket products through digital channels - Execute account-based marketing (ABM) and database-driven campaigns to target niche audiences - Implement lead nurturing workflows using email, retargeting, and personalized content - Track and optimize the buyer journey from MQL to SQL to deal closure.
Performance Marketing & SEO:
- Manage Google Ads, LinkedIn Ads, and other paid media campaigns to drive qualified leads - Hands-on SEO strategy implementation to improve organic discovery and authority - Build and manage affiliate networks for extended reach
Account & Event Marketing:
- Plan and execute B2B event marketing campaigns, including webinars, exhibitions, and exclusive luxury events - Coordinate with sales teams for account procurement and client engagement strategies - Develop customized pitches, case studies, and presentations for key accounts
Reporting & Optimization:
- Monitor lead quality, conversion rates, and ROI from all digital campaigns
- Prepare weekly and monthly performance reports with actionable insights
Key Requirements:-
- 4 - 7 years of experience in digital marketing, with agency background preferred - Strong experience in B2B lead generation for high-value/luxury projects
Hands-on expertise in :
- Google Ads, LinkedIn Ads, and Performance Marketing
- SEO (on-page, off-page, and technical)
- Affiliate Marketing & Account-Based Marketing
- Proven ability to generate and nurture Sales Qualified Leads (SQLs)
- Experience with CRM, marketing automation, and database-driven campaigns
- Exposure to B2B event marketing and account procurement strategies
- Excellent communication, analytical, and client-facing skills
Nice-to-Have:
- Experience with high-ticket B2B sales cycles
- Familiarity with luxury or premium segment marketing
- Experience in multi-channel lead nurturing (email, retargeting, events)
WHAT YOU GET?
- Opportunity to drive market expansion for a fast-growing design-tech brand - Autonomy to build and scale high-impact offline growth channels - Cross-functional collaboration and leadership exposure
- BEST PAY - Industry Leading Pay Packages
Incredible Team :
- HIGH PEDIGREE- Leadership Team
- INCLUSIVE- Organisation Culture
You are just one step away from your dream job!
Apply Now and Mention "Application for DGM- Digital Marketing" in Subject Line
- kunjall.rathod@flipspaces.com
- careers@flipspaces.com
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