Key Responsibilities:

1. Brand & Creative Leadership:

- Redefine, own, and reinforce the brand strategy, positioning, and visual identity.

- Lead development of compelling creative concepts and campaigns across print, outdoor, events, and experiential platforms.

- Ensure brand consistency in messaging, tone, and design across all internal and external communication touchpoints.

- Translate business objectives into storytelling, campaigns, and creative assets.

2. Marketing Communications & Collateral Development:

- Oversee design and development of marketing collateral, including brochures, presentations, case studies, videos, and branded merchandise.

- Build and execute ATL & BTL campaigns to strengthen brand awareness and lead generation.

- Manage PR strategy - media engagement, press releases, interviews, and thought-leadership content.

- Drive corporate communications and leadership messaging for stakeholders, investors, and partners.

- Ensure event branding and participation in trade shows, conferences, and exhibitions are impactful and aligned with the brand.

3. Advertising Strategy & Planning:

- Define the overall advertising vision and roadmap aligned with business and brand objectives.

- Develop and oversee integrated ATL & BTL advertising campaigns (print, TV, OOH, radio, digital, experiential).

- Partner with leadership and marketing teams to translate business goals into impactful advertising narratives.

- Conduct competitor benchmarking and market trend analysis to ensure campaigns are differentiated and relevant.

4. Creative & Campaign Development:

- Lead concept creation and oversee the execution of high-quality advertising creatives.

- Work closely with creative teams and external agencies to deliver compelling campaigns on time and within budget.

- Maintain brand consistency and messaging across all advertising formats.

- Innovate in storytelling, positioning, and creative execution to engage target audiences.

5. Media Planning & Buying:

- Design and implement effective media strategy across ATL & BTL channels.

- Negotiate with media houses, vendors, and agencies to maximize ROI.

- Evaluate media performance and optimize spend for efficiency and impact.

6. Execution & Performance Management:

- Ensure flawless execution of campaigns across all platforms.

- Establish clear KPIs (reach, engagement, brand recall, conversion impact) and track campaign performance.

- Regularly report results, insights, and learnings to the leadership team.

7. Team & Stakeholder Management:

- Lead and mentor a multidisciplinary team of designers, content creators, and PR/communications professionals.

- Collaborate closely with business heads, founders, and sales teams to align brand and communication with business objectives.

- Manage and evaluate external agencies (creative, PR, event, media) for high-quality output.

Key Skills & Competencies:

- Strong expertise in brand-building, creative direction, and marketing communications.

- Experience in ATL & BTL marketing campaigns, PR management, and event branding.

- Exceptional ability to translate business vision into brand narratives.

- Strong design sensibility with ability to guide and critique creative outputs.

- Excellent leadership, communication, and cross-functional collaboration skills.

- Proven ability to deliver measurable brand impact through campaigns and communications.

Qualifications & Experience:

- 10+ years of experience in Marketing/MarCom roles with at least 5 years in leadership positions.

- Proven track record of managing brand, creative, ATL/BTL campaigns, PR, and communications.

- Experience in B2B/B2C sectors (interiors, real estate, design, lifestyle, or consumer brands preferred)