Job Summary:

We are seeking a highly motivated and versatile AGM/General Manager - Strategic Marketing Enablement to drive operational excellence, optimize core business processes, and provide critical support across Marketing, Branding, Social Media, Public Relations, Sales, and Investor Relations.

Key Responsibilities:

1. Marketing Operations & Performance Management:

- Full-Cycle Campaign Management: Oversee and execute Lead Generation efforts across legacy Online Marketing channels.

- Agency & Vendor Management: Lead the day-to-day management of marketing agencies, negotiating contracts and establishing smooth, efficient initial workflows and processes.

- Platform & Efficiency Optimization: Leverage deep expertise in platforms like Google Ads, LinkedIn and Meta Ads to ensure high-performance, high-efficiency campaigns, focusing on continuous reduction in Cost Per Lead (CPL) while meeting PreLogin/Login targets.

- Web & Technical Support: Serve as the technical liaison for website development, communicating requirements to developers in precise, actionable terms to streamline implementation.

1. Manage and resolve issues related to Google Services (e.g., Tag Manager etc.), leveraging SEO/technical certifications and experience.

2. Strategic Data Management:

- Lead Complex Data Initiatives: Take primary ownership of high-stakes, time-sensitive data preparation, reconciliation, and analysis for crucial financial data combined with Marketing Data.

- Ensure Data Integrity: Independently manage and reconcile multiple, often mismatched, data sets from various sources (e.g., Online Marketing sources, offline marketing sources), leveraging advanced expertise in Excel/Google Sheets to guarantee accuracy and reliability for executive reporting.

- Reporting & Analytics: Manage data infrastructure, reporting, and analysis requirements for both Marketing and Sales teams, including regular business reviews and performance evaluations.

3. High-Impact Communication & Content:

- Operational Agility: Experience with website CMS to be able to directly update urgent website content when required by operational necessity - demonstrating complete ownership of your domain.

4. Branding, Social Media & PR Management:

- Brand Strategy & Governance: Own brand positioning, messaging consistency, visual identity governance, and brand-led communication standards across digital, offline, internal, and external touchpoints.

- Social Media Management: Build and manage social media calendars, campaign posts, community engagement processes, platform hygiene, and performance reporting across LinkedIn, Meta, and other relevant channels.

- Public Relations & Corporate Communications: Coordinate PR agency/media relations, press releases, thought leadership content, announcements, and reputation-sensitive communications in alignment with leadership priorities.

- Integrated Campaign Alignment: Ensure branding, PR, social media, performance marketing, website content, and sales enablement communication are consistent, timely, and measurable.

5. Team Leadership, Engagement & Sales Enablement:

- People & Process Management: Oversee the team's tasks, deliverables, and targets (Login/PreLogin). Implement effective Process Management and Change Management strategies to adapt to planned and spontaneous operational changes.

- Team Stability & Motivation: Maintain a stable, engaged, and high-performing team.

- Sales Support: Act as a critical support function for the Sales team, including stepping up to manage and convert early-stage leads.

Required Skills & Qualifications (Hard Skills):

- Data & Analytics Mastery: Advanced expertise in Microsoft Excel and Google Sheets is non-negotiable, specifically for complex data mapping, reconciliation, and large-scale manipulation.

- Digital Marketing Technical Acumen: Proven, hands-on experience and deep understanding of Google Ads, Meta Ads (Facebook/Instagram), and SEO fundamentals. Knowledge of Google Tag Manager and general Google Services administration.

- Technical Communication: Ability to translate business requirements directly into clear, actionable development tasks.

- Marketing & Sales Tech: Experience managing funnels, tracking systems, and generating reports for both Marketing and Sales teams.

- Brand, Social Media & PR Management: Proven experience managing brand positioning, social media calendars, corporate communications, PR agency/media coordination, press release workflows, and reputation-sensitive messaging.

Soft Skills & Core Competencies:

- Extreme Ownership: A proven ability to take primary responsibility for critical, cross-functional tasks and deliver results, regardless of the task.

- Resilience & Adaptability: Demonstrated capacity to perform and deliver high-quality work under immense pressure, tight deadlines.

- Change Management: Exceptional ability to manage and implement constant, unpredictable changes while maintaining team stability and high performance.

- Process Optimization: A proactive mindset to identify, propose, and implement improvements to existing workflows and inter-team processes.

- Team Leadership & Motivation: A track record of creating a strong, motivated team culture that results in low-to-zero attrition and continued high performance despite increasing demands.

- Communication & Negotiation: Strong verbal, written, and presentation skills. Proven ability to negotiate favorable terms with vendors/platforms.

- Brand & Reputation Stewardship: Ability to maintain brand consistency, manage social and PR communications, and protect reputation across stakeholder touchpoints.

Education and Experience:

- Bachelor's/PG degree in Business, Marketing, or a related field.

- 12+ years of progressive experience in Marketing Operations (Digital Marketing, Legacy Marketing, Branding, Social Media Management and PR), Strategic Enablement, or Corporate Communications roles, ideally within a high-growth startup or technology environment.

- A strong portfolio of past work demonstrating ability to manage complex data projects, brand/social/PR initiatives, and create professional executive-level presentations is highly preferred.

- Hands-on experience managing brand assets, social media calendars, PR agencies/media outreach, press releases, and integrated communications calendars is strongly preferred.