Flipkart - Manager - Growth & Enagagement - Loyality

About Loyalty @ Flipkart

Loyalty at Flipkart is dedicated to providing genuine value to India's internet shoppers,enhancing engagement and retention of Flipkart's most valuable customers. Our goal is to create the country's most loved loyalty program by o- ering thoughtfully crafted benefits and seamless customer journeys that build strong brand preference. At the same time, we aim to be the most cost-e- ective driver of incremental revenue for Flipkart. The Loyalty pod is a cross-functional team comprising Business, Product, Growth, and Analytics, working collaboratively with allied teams such as Tech, Data Science, Categories, Events, and CX to achieve business goals.

About the Role:

As a Manager - Growth & Engagement, you will be responsible for building a world class loyalty program at Flipkart. You will lead the growth and engagement initiatives for Flipkart Plus, our earned loyalty program. You will be expected to identify and solve problems related to acquiring, engaging, and retaining our most valuable customers. You will also work closely with cross-functional teams to implement strategies that improve customer lifetime value on the platform.

Roles & Responsibilities:

Customer Lifecycle Management:

- Manage end-to-end customer lifecycle initiatives from acquisition and onboarding to engagement and retention.

- Identify and execute biggest opportunities to improve program engagement and incrementality on platform

- Work closely with product to drive experiments and improve the engagement metrics

- Champion the user's voice in the org, and develop best in class experiences for members

Growth & Business Goals:

- Own and drive weekly/monthly business metrics including traffic, engagement, and RFMD (Recency, Frequency, Monetary Value, Diversity).

- Identify gaps in current processes and design solutions to improve funnel conversion, retention and LTV

- Contribute to achieving loyalty program targets by running effective campaigns and initiatives.

Data-Driven Decision-Making:

- Leverage customer data to uncover behavioral patterns, segment opportunities and pain points.

- Translate insights into campaign hypotheses, run structured experiments and iterate on learnings

- Work with CRM, Storefront, and Marketing teams to align campaigns with growth objectives.

Requirements for the Role:

- 2-4 years of experience in Growth/Marketing/CRM/Customer Lifecycle Management (preferably in E-commerce, Startups, Consulting, Fintech, or Gaming)

- Problem first approach - with an obsession to identify the right problem

- Strong analytical mindset with ability to draw insights from data and develop strategies

- Ability to manage multiple projects and deliver results within timelines.

- Good stakeholder management and collaboration skills across teams.