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Description: We are looking for a product marketing specialist to support our go-to-market (GTM) strategy, product positioning, and customer storytelling. The ideal candidate has hands-on experience in B2B SaaS product marketing, preferably from Tier-1 SaaS firms or growth-stage startups. This role will focus on crafting clear messaging, enabling sales teams, and driving product adoption through effective marketing initiatives. Responsibilities: Product Marketing Execution - Support product positioning, messaging, and GTM planning for new launches and features. - Work closely with product and sales teams to deliver impactful product narratives. - Contribute to building sales collateral, pitch decks, and product playbooks. Sales Enablement & GTM - Partner with sales to provide competitive intelligence and product differentiation. - Train sales team on product values and product differentiation. - Coordinate GTM campaigns for product and feature releases. Content & Storytelling - Develop product-focused content including blogs, case studies, FAQs, and customer stories. - Translate technical features into simple, compelling messaging for target personas. - Support demand generation with product-specific inputs for campaigns and webinars Market & Customer Insights - Conduct competitor research and market analysis to inform product and marketing strategies. - Gather and synthesize customer feedback to refine messaging and influence roadmap. - Track product adoption and usage metrics to evaluate effectiveness of campaigns. Desired Skills & Experience: - 2-4 years of B2B SaaS product marketing experience. - Strong understanding of GTM strategy, positioning, and competitive intelligence. - Experience working with sales teams on enablement and deal support. - Ability to craft customer-centric narratives and clear product messaging. - Analytical mindset with the ability to connect marketing efforts to business outcomes. - Excellent communication and cross-functional collaboration skills.

Gurgaon/Gurugram

Fleetx Technologies - Product Marketing Role 

Job Description for Fleetx Technologies - Product Marketing Role  in Fleetx Technologies Private Limited in  Gurgaon/Gurugram for (2-4) years of experience. Apply Now!

Fleetx Technologies - Product Marketing Role  | iimjobs.com