Fleetx Technologies - Product Marketing Role

Description:

We are looking for a product marketing specialist to support our go-to-market (GTM) strategy, product positioning, and customer storytelling. The ideal candidate has hands-on experience in B2B SaaS product marketing, preferably from Tier-1 SaaS firms or growth-stage startups. This role will focus on crafting clear messaging, enabling sales teams, and driving product adoption through effective marketing initiatives.

Responsibilities:

Product Marketing Execution

- Support product positioning, messaging, and GTM planning for new launches and features.

- Work closely with product and sales teams to deliver impactful product narratives.

- Contribute to building sales collateral, pitch decks, and product playbooks.

Sales Enablement & GTM

- Partner with sales to provide competitive intelligence and product differentiation.

- Train sales team on product values and product differentiation.

- Coordinate GTM campaigns for product and feature releases.

Content & Storytelling

- Develop product-focused content including blogs, case studies, FAQs, and customer stories.

- Translate technical features into simple, compelling messaging for target personas.

- Support demand generation with product-specific inputs for campaigns and webinars

Market & Customer Insights

- Conduct competitor research and market analysis to inform product and marketing strategies.

- Gather and synthesize customer feedback to refine messaging and influence roadmap.

- Track product adoption and usage metrics to evaluate effectiveness of campaigns.

Desired Skills & Experience:

- 2-4 years of B2B SaaS product marketing experience.

- Strong understanding of GTM strategy, positioning, and competitive intelligence.

- Experience working with sales teams on enablement and deal support.

- Ability to craft customer-centric narratives and clear product messaging.

- Analytical mindset with the ability to connect marketing efforts to business outcomes.

- Excellent communication and cross-functional collaboration skills.