Flatworld Solutions - Senior Social Media Manager - B2B Outsourcing

Senior Social Media Manager (LinkedIn & Instagram) - B2B Outsourcing

Location: Bangalore, India / Remote

Experience: 10+ Years (B2B Social Media Marketing)

Reports To: VP - Marketing

Employment Type: Full-Time

About Flatworld Solutions

Flatworld Solutions (FWS) is a global outsourcing, IT, and business consulting company serving 18,000+ clients across 100+ countries. With delivery centers across India, the Philippines, Bolivia, and Colombia, FWS provides services across Contact Centers, Healthcare BPO, Software Development, Engineering Services, Mortgage Support, Finance & Accounting, Creative Services, and Research & Analytics.

We are looking for an experienced Senior Social Media Manager to strengthen our digital presence, build brand authority, drive audience engagement, and support lead generation initiatives through strategic social media programs.

Role Overview

- This is a hands-on strategic role responsible for managing and growing Flatworld Solutions' social media presence, with LinkedIn as the primary platform and Instagram as the key secondary channel.

- The ideal candidate will have proven experience in B2B social media marketing, executive thought leadership, employee advocacy on LinkedIn, community engagement, and LinkedIn-led demand generation. Experience using Instagram to amplify employer branding, company culture, and visual storytelling is highly desirable.

Key Responsibilities

- Own and execute Flatworld Solutions' LinkedIn strategy, including company page growth, executive thought leadership, employee advocacy, and audience engagement.

- Develop and manage Instagram content focused on employer branding, company culture, employee stories, events, and brand awareness.

- Create and maintain a monthly social media content calendar aligned with business goals and marketing campaigns.

- Develop compelling content including posts, articles, thought leadership pieces, employee stories, case study highlights, videos, and social campaigns.

- Manage and optimize LinkedIn and Meta paid campaigns to support brand visibility and lead generation objectives.

- Collaborate with Sales, HR, Delivery, and Leadership teams to identify content opportunities and success stories.

- Drive community engagement through comments, conversations, and industry networking.

- Build relationships with customers, prospects, employees, industry influencers, and strategic partners across social platforms.

- Monitor brand mentions, industry discussions, competitor activity, and emerging social media trends.

- Manage online reputation and social listening initiatives.

- Track and analyze social media performance, providing actionable insights and recommendations.

- Work with internal and external creative resources to develop engaging visual and multimedia content.

Required Skills & Experience

- 10+ years of hands-on experience managing B2B social media programs at the company level.

- Experience marketing IT services, outsourcing, consulting, technology, or professional services organizations.

- Strong expertise in LinkedIn marketing, including company page management, employee advocacy, executive branding, LinkedIn Ads, Sales Navigator, and analytics.

- Experience managing Instagram for brand building, employer branding, and audience engagement.

- Proven ability to create content that drives engagement, brand awareness, and business outcomes.

- Strong copywriting and storytelling skills with the ability to simplify complex B2B services into compelling social content.

- Experience managing paid social campaigns on LinkedIn and Meta platforms.

- Familiarity with social media management tools such as Hootsuite, Sprout Social, or Buffer.

- Working knowledge of Google Analytics, campaign tracking, and social media reporting.

- Experience with CRM platforms such as HubSpot or Salesforce is preferred.

- Understanding of B2B buyer journeys, content marketing, employee advocacy, and social selling.

- Experience with AI-assisted content creation and automation tools.

- Excellent written and verbal communication skills.

- Ability to work independently while collaborating effectively with cross-functional and global teams.

Preferred Qualifications

- Degree in Marketing, Communications, Journalism, Business, or a related field.

- MBA or relevant certifications in Digital Marketing or Social Media Marketing will be an advantage.

If you are passionate about building impactful B2B brands through LinkedIn and social media, we'd love to hear from you.