Flatworld Solutions - General Manager - Content & Digital Marketing

Team: Online Marketing

Role: General Manager - Content & Digital Marketing

Required Experience: Min 15 years

Education: Post-graduate qualification preferred, ideally with specialization in Marketing, Digital Marketing, Communications, or Business Management.

Role Summary

We are looking for a strategic and business-focused General Manager - Content & Digital Marketing to lead the organization's global content-driven growth strategy. This role will own the vision, planning, and execution of enterprise-level content marketing initiatives that drive brand authority, organic growth, demand generation, customer engagement, and revenue impact. The ideal candidate should possess deep expertise in Content Marketing, SEO/AEO/GEO-led growth, thought leadership, audience strategy, and integrated digital marketing, along with strong leadership and business management capabilities.

Key Responsibilities

- Define and lead the organization's overall content marketing and digital growth strategy aligned with business objectives.

- Build and scale a content-led demand generation engine across organic, social, email, web, and digital channels.

- Own enterprise content strategy, including thought leadership, SEO/AEO/GEO-focused content, brand storytelling, campaign content, case studies, whitepapers, webinars, and executive communication.

- Drive organic growth initiatives through SEO/AEO/GEO strategy, topical authority development, content optimization, and audience engagement programs.

- Identify proactive content and digital marketing opportunities based on market trends, customer behavior, competitive intelligence, and emerging industry themes.

- Partner closely with business leaders, sales teams, delivery teams, product stakeholders, and executive leadership to align content and marketing initiatives with business growth priorities.

- Act as a strategic advisor to leadership teams by translating business goals into scalable content-led marketing programs.

- Lead integrated content campaigns that support lead generation, pipeline acceleration, customer acquisition, and brand positioning.

- Define and track content performance metrics, including engagement, organic traffic, conversion rates, lead quality, and pipeline contribution.

- Build and lead high-performing internal content, SEO/AEO/GEO, creative, and digital marketing teams along with external agency ecosystems.

- Drive adoption of AI-powered content workflows, automation tools, and scalable content operations.

- Identify emerging content trends, shifts in search behavior, platform opportunities, and competitive positioning

strategies.

Required Skill Sets

- Deep expertise in Content Marketing Strategy and Content-Led Growth

- Strong experience in SEO/AEO/GEO, Organic Traffic Growth, and Topical Authority Development

- Proven success in building enterprise-level content engines and inbound marketing programs

- Expertise in Thought Leadership, Brand Storytelling, Editorial Strategy, and Audience Engagement

- Strong understanding of Demand Generation, Lead Nurturing, and Marketing Funnel Optimization

- Ability to proactively identify high-impact content and digital marketing opportunities aligned with business objectives and market trends

- Strong collaboration and stakeholder management skills with experience working closely with business leaders, sales teams, product stakeholders, and executive management

- Experience managing multi-format content ecosystems, including blogs, videos, webinars, whitepapers, social media, and email campaigns

- Strong knowledge of Content Performance Analytics, Attribution, and Conversion Optimization

- Hands-on experience with SEO/AEO/GEO and analytics platforms such as SEMrush, Ahrefs, Google Analytics (GA4), and Google Search Console

- Excellent communication, editorial judgment, strategic planning, and business alignment capabilities

- Strong understanding of AI-driven content creation, automation, and content optimization technologies

- Ability to align content strategy with business growth, brand positioning, and revenue objectives

- Experience in B2B services, technology, SaaS, enterprise marketing, or digital-first business environments preferred