About the Role: We're looking for a data-driven, customer-obsessed Retention Marketing Manager to own and optimize the customer lifecycle. In this role, you'll develop strategies that increase customer engagement, drive repeat purchases, reduce churn, and maximize customer lifetime value. You will partner closely with CRM, Product, Data, and Creative teams to deliver personalized, high-impact marketing programs across email, SMS, push, and other lifecycle channels.

Key Responsibilities:

Lifecycle Strategy & Execution

- Develop and manage multi-channel retention strategies across email, SMS, push notifications, in-app messaging, and loyalty touchpoints.

- Own the customer lifecycle journey: onboarding, activation, engagement, churn prevention, and win-back.

- Build segmentation frameworks to target customers based on behavior, lifecycle stage, and predictive analytics.

Campaign Management

- Plan, launch, and optimize retention campaigns and automated flows (e.g., welcome, post-purchase, replenishment, reactivation).

- Partner with Creative to brief messaging, content, and design aligned with brand tone and customer insights.

- Coordinate A/B testing and experimentation to improve performance and personalization.

Analytics & Reporting

- Track and report on key retention KPIs including repeat purchase rate, churn rate, LTV, engagement, and cohort performance.

- Interpret customer behavior data to identify opportunities and improve lifecycle programs.

- Maintain dashboards and automate reporting where possible.

Tools & Technology

- Manage and optimize the CRM/marketing automation platform (e.g., appsflyer, Moengage).

- Ensure strong data hygiene, event tracking, and integration across systems.

Cross-Functional Collaboration

- Work closely with Product, Data, and Customer Support teams to deliver aligned customer experiences.

- Provide insights and recommendations to influence product roadmaps and customer experience initiatives.

Required Qualifications:

- 3-5+ years experience in retention, lifecycle marketing, CRM, or similar role.

- Hands-on experience with a marketing automation/CRM platform.

- Strong analytical skills with comfort interpreting data, forming hypotheses, and measuring results.

- Demonstrated ability to manage multi-channel campaigns focused on engagement and LTV growth.

- Strong project management skills and ability to manage multiple priorities.

- Excellent communication and copywriting skills.

Preferred Qualifications :

- Experience in eCommerce, subscription, SaaS, or marketplace environments.

- Experience with loyalty programs, referral programs, or personalization engines.

- Understanding of customer segmentation, cohort analysis, and predictive modeling.

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Posted by

Nivedita

Recruiter at ASR MARKET VENTURES PRIVATE LIMITED

Last Active: 10 December 2025

Job Views:
52

Applications: 27

Recruiter Actions: 18

Posted in

Sales & Marketing