FITPASS - Product Manager - D2C/App/Growth

Role Overview:

We are looking for a Product Manager to own end-to-end product execution across app and web. The role focuses on improving user journeys, conversion, retention, and monetization.

Key Responsibilities:

- Own product roadmap and execution across web & app

- Translate business goals into product features and experiments

- Work closely with tech, design, and marketing teams

- Optimize funnels: landing - onboarding - purchase - retention

- Analyze user behavior using tools (Mixpanel, GA, MoEngage, etc.)

- Run A/B tests and experiments to improve conversion rates

- Improve checkout, payment flows, and UX for higher revenue

- Build and maintain PRDs and product documentation

- Coordinate releases and ensure timelines are met

Requirements:

- 3-8 years experience in product management (preferably D2C/startup)

- Strong understanding of funnels, retention, and growth metrics

- Hands-on with analytics tools (Mixpanel, GA, etc.)

- Basic understanding of tech (APIs, app/web flows)

- Strong problem-solving and execution ability

Good to Have:

- Experience in subscription or marketplace products

- Prior work in performance-driven environments