FITPASS - Performance Marketing Manager

Role Overview: We are hiring a Performance Marketing Manager to drive paid growth across Meta, Google, and marketplaces. The focus is on scaling revenue profitably.

Key Responsibilities:

- Manage and scale ads on Meta (Facebook/Instagram), Google, and marketplaces (Amazon/Flipkart)

- Plan and execute performance campaigns (conversion, retargeting, CAC optimization)

- Monitor and optimize ROAS, CAC, LTV

- Work with creative/design team for ad creatives and iterations

- Set up and manage tracking (Pixel, events, attribution tools)

- Analyze campaign performance and take data-driven decisions

- Run experiments across audiences, creatives, and funnels

- Manage budgets and scaling strategies

Skills & Requirements:

- 3-7 years of hands-on experience in performance marketing

- Strong expertise in Meta Ads and Google Ads

- Experience with marketplace ads (Amazon/Flipkart preferred)

- Deep understanding of CAC, ROAS, attribution

- Analytical mindset with strong Excel/Sheets skills

Good to Have:

- Experience in D2C brands

- Familiarity with tools like Triple Whale, AppsFlyer, etc.