About the Role:

We are looking for a Social Media Marketing Head who can make FirstClub impossible to ignore.

You will own the social voice and creative expression of FirstClub across Instagram, LinkedIn and other relevant platforms, with a sharp focus on building brand love, cultural relevance and buzz.

This is not a role for someone who simply plans calendars, publishes posts and tracks engagement.

We are looking for someone who can look at a brand, a cultural moment, a consumer insight or even a random internet trend and say: "There's a FirstClub idea here."

You will work closely with the founding team, marketing, design, product, category and business teams to turn FirstClub's proposition into ideas people want to see, share, talk about and remember.

What You'll Own:

- Build FirstClub's social identity - tone of voice, visual language, content pillars and overall personality across platforms.

- Develop and execute a social-first brand strategy across Instagram, LinkedIn and emerging platforms.

- Create campaigns and content that generate conversation, shares, saves, comments and cultural relevance - not just impressions.

- Own the content strategy and calendar, while ensuring the content remains fresh, unexpected and culturally relevant.

- Turn consumer insights, trends, memes, pop culture and everyday observations into FirstClub-worthy content.

- Concept and execute high-impact campaigns, launches and brand moments that create buzz.

- Build a strong mix of:

1. Reels and short-form video

2. Memes and reactive content

3. Brand campaigns

4. Founder-led content

5. Consumer stories

6. Product/category storytelling

7. Employer/people branding

8. Thought leadership

9. Community-led content

- Develop creative concepts and briefs for designers, agencies, creators and production partners.

- Build and manage a network of content creators, influencers, photographers, videographers and creative agencies.

- Identify opportunities for creator collaborations, influencer marketing and social-led partnerships.

- Own FirstClub's LinkedIn presence, making the brand and its people interesting to the ecosystem - not corporate and predictable.

- Work with the leadership team to build founder and leadership visibility on social platforms.

- Monitor internet and cultural trends and identify opportunities for real-time/reactive marketing.

- Experiment constantly with new formats, platforms, narratives and creative approaches.

- Track social performance and translate data into actionable creative insights.

- Build a culture of test - learn - iterate, rather than relying on safe, predictable content.

What We're Looking For:

- 8+ years of experience in social media, digital marketing, brand, content or creative marketing.

- Strong experience building consumer-facing brands, preferably in consumer tech, D2C, retail, e-commerce, FMCG, lifestyle or related businesses.

- Someone who has built social communities and brands, not just managed social media accounts.

- Excellent understanding of Instagram, LinkedIn, Reels, creators and internet culture.

- Strong creative instincts with the ability to identify what will make people stop scrolling.

- Excellent storytelling and copywriting skills.

- Strong understanding of Indian consumers, pop culture and digital behaviour.

- Experience working with creative agencies, creators and production teams.

- Ability to balance brand thinking with execution.

- Strong understanding of social analytics and ability to use data without killing creativity.

- Excellent stakeholder management and communication skills.

You'd Be a Great Fit If:

You:

- Spend crazy amount of time on Instagram.

- Know what's trending before it becomes mainstream.

- Have strong opinions about brands and their social presence.

- Can distinguish between "good content" and "content people actually care about."

- Can turn a boring business requirement into an interesting consumer story.

- Think in ideas, not posts.

- Are equally comfortable presenting a brand strategy and writing a killer caption.

- Believe that the best social media doesn't feel like advertising.

- Have examples of campaigns/content you've created that people actually talked about.

- Want to build something from scratch rather than inherit a 50-slide brand guideline.