- Should be able to craft messages for the media (writing of quotes, blogs, articles), for internal communication (newsletters, employee engagement pieces), CSR topics.
- Should have strong Media Relations and should be able to handle media queries, write and provide clarifications over press releases, and coordinate media interactions.
- Should be abreast of latest media and industry trends so as to guide agencies to look for media opportunities to profile the company and its leadership-
- Should have strong Media Connections/Relations - i. with publications, journalists and editors as well (wherever possible)
- Should have a PR agency background (AdFactors, Ogilvy PR, etc.) and must be able to hand agency operations which include coordination between the agency and us and the agency and the media
- Should have very strong language skills, preferably should have completed a journalism course with ample exposure to BFSI - Capital Markets would be preferred
- Should be able to draft Preparing press releases, keynote speeches, quotes, blogs for company appointed spokespeople
- Should have good knowledge about current media trends, topics and should be able to contribute to PR and Corporate Communication Strategy
- Should be able to draft responses for email interview and male talk points for any video or in-person interaction
- Should be able to build positive relationships with stakeholders, media and the agency
- Contribute to PR campaigns and media relations strategies.
- Collaborate with internal teams and senior management for internal communication
- Ability to draft content for Internal/Employee Newsletters, emailers, and other Employer Brand related communication
- Should have exposure to CSR related issue so that the same could be leverage in traditional and digital PR
- Be the SPOC for PR events (e. press conferences)
- Seek opportunities for partnerships, sponsorships, and awards
- Track media coverage and follow industry trends
- Manage a Crisis
- Draft communication policy
Requirements and skills:
- Proven experience of 8 years in PR & Communication role in BFSI sector or PR agency
- Experience in managing media relations (online, broadcast and print)
- Background in researching, writing, and editing publications
- Strong communication ability (oral and written)
- Creativity and problem-solving aptitude
- Education background of Public Relations, Journalism, Communications or similar fastest-growing