Finvasia - Head - Marketing & Branding

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Description:

Job Title: Head of Marketing & Branding

Role Overview

The Head of Marketing & Branding will be responsible for defining, building, and scaling the overall marketing and brand strategy for Blockmaze. This role will lead all marketing, communications, and brand-building initiatives, owning both strategic direction and hands-on execution.

The ideal candidate will build a high-performance marketing function from the ground up, partner with leadership on growth initiatives, and work closely with agencies and vendors to establish a robust, scalable marketing engine across digital and offline channels.

Key Responsibilities

Marketing & Brand Strategy

- Define and own Blockmazes overall marketing and brand strategy aligned with business goals

- Establish and evolve the companys brand identity, positioning, and communication guidelines

- Ensure consistent brand messaging across all touchpoints and channels

Campaigns & Execution

- Plan and execute integrated digital marketing campaigns across paid, owned, and earned channels

- Oversee performance marketing, content, creative, and social media strategies

- Lead go-to-market planning and execution for new products, features, and launches

- Manage website content, product announcements, and marketing collateral

Growth, PR & Partnerships

- Own public relations, media outreach, and thought leadership initiatives

- Manage relationships with external agencies, vendors, and creative partners

- Lead event marketing, industry participation, sponsorships, and strategic partnerships

Analytics & Performance

- Define and track key marketing and brand KPIs

- Monitor campaign performance, ROI, and brand health metrics

- Use data insights to optimize marketing strategies and investment decisions

Team Leadership

- Build, mentor, and scale a high-performing in-house marketing team

- Foster a culture of creativity, accountability, and execution excellence

Requirements

- 15 - 20 years of progressive experience in marketing and branding leadership roles

- Prior experience in fintech, financial services, technology, or blockchain-related domains

- Strong expertise across both brand marketing and performance/growth marketing

- Proven ability to lead campaigns end-to-endfrom strategy to execution and measurement

- Excellent communication, creative judgment, and stakeholder management skills

- Demonstrated experience managing external agencies and cross-functional teams

Nice to Have

- Experience in crypto or blockchain marketing environments

- Exposure to compliance-driven or regulated industry communications