Finvasia - Head - Digital Marketing

Description:

Job Description- Head Digital Marketing

Job Location- Mumbai/Mohali

Job Purpose:

The Head of Digital Marketing position is a leadership role and will take ownership and accountability to drive and manage all Digital Marketing Sub-functions.

Responsible for Growth of the following DM Channels:

- Social Media

- Performance Marketing (Paid / Owned / Earned) including Analytics of the same

- Influencer Marketing including Analytics

- SEO

- ORM

Job Duties & responsibilities:

- Developing an Annual Go-to-market Strategy and Forecasting and breaking it down to Monthly and Weekly deliverables and driving its execution across all sub-functions including STP (segmentation, targeting and positioning)

- Annual Budgeting & Forecasting and breaking it down into quarterly, monthly and weekly deliverables and tracking the effectiveness of spent budgets including RoAS, RoI, CoA

- Driving innovation by way of media / creative or process innovation with the use of MarTech tools.

- Should be able to evaluate the use of different tools either for measurement, analytics, engagement or streamlining of DM processes

- Ownership of Customer Life-cycle campaigns to deepen engagement and cross-sell of products

Key Profile Requirements:

- MBA in Digital Marketing

- Proven Digital Marketing experience of 12-15 years, preferably with Capital Markets brands or Investment led brands within the BFSI industry. Alternatively, you may have worked extensively on BFSI and Capital Markets clients if from an agency!

- Demonstrable experience leading and managing SEO/SEM, Event Based Drip Campaign Marking, Marketing with databases, email, social media and/or display advertising campaigns

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Strong analytical skills and data-driven thinking

- Experience in setting up and optimizing Google Analytics and Google Suite of Marketing product

- Experience in implementation of MarTech Tools (like MMP, Omni-channel marketing, SEO tools etc

- Working knowledge of ad serving tools

- Experience with A/B and multivariate experiments

- Experience in optimizing landing pages and user funnels

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate