Finulent - Content Strategist
Posted 1 day ago
Posted 1 day ago
Description:
Our expertise spans:
- Renewable Energy
- Sustainable Architecture
- Transportation & EV Charging
- IT Infrastructure
- Custom Swimming Pool Design
- Precision CAD/BIM Drafting
Driven by a team of skilled engineers and industry experts, we aim to create meaningful impact through cutting-edge solutions.
Role: Content Specialist
Function: Marketing
Location: Mumbai (Vashi)
About the Role:
You will work closely with cross-functional teams to deliver impactful content that drives engagement, leads, and brand trust.
Key Responsibilities:
Content Strategy:
- Collaborate with marketing, training, and design teams to plan and execute content strategies.
- Conduct research on audience needs, trends, competitors, and industry insights.
- Track content performance and optimize for engagement and conversions.
Content Creation & Management:
- Develop, write, and edit blogs, articles, newsletters, and thought-leadership content.
- Build and update content for presentations, proposals, and marketing collaterals.
- Maintain an organized content calendar for timely campaign execution.
- Manage and update content on CMS platforms.
Social Media:
- Build and implement a cohesive social media strategy.
- Create engaging posts and campaigns across platforms.
- Track analytics, monitor competitors, and optimize digital reach.
SEO & Digital Marketing:
- Optimize website and digital content for SEO/SEM.
- Lead website content updates and revamps.
- Manage Google Analytics and AdWords campaigns.
Brand Communication:
- Maintain communication consistency across all touchpoints.
- Collaborate with design and marketing teams on multimedia content.
- Strengthen brand presence through impactful storytelling.
Qualifications & Experience:
- Bachelors degree in Marketing, Journalism, Communications, Digital Media, or related field.
- 5+ years in content or digital marketing roles.
- 2+ years hands-on experience with SEO/SEM, Google Analytics, and AdWords.
Skills & Requirements:
- Strong writing, editing, and proofreading abilities.
- Deep understanding of SEO and content optimization.
- Proficiency in Google Analytics, AdWords & CMS tools.
- Familiarity with digital marketing tools and basic web design concepts.
- Excellent communication & time-management skills.
- Creative thinking with strong attention to detail.
Why Join Us?:
At Finulent, you will be part of a forward-thinking, innovation-driven organization.
Youll collaborate with global teams, work across diverse industries, and help shape our digital voice while contributing to sustainable and meaningful solutions.
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