Finulent - Content Strategist

Description:

Finulent is a global multidisciplinary engineering and design solutions company delivering innovative, sustainable, and future-ready services.

Our expertise spans:

- Renewable Energy

- Sustainable Architecture

- Transportation & EV Charging

- IT Infrastructure

- Custom Swimming Pool Design

- Precision CAD/BIM Drafting

Driven by a team of skilled engineers and industry experts, we aim to create meaningful impact through cutting-edge solutions.

Role: Content Specialist

Function: Marketing

Location: Mumbai (Vashi)

About the Role:

We are looking for a creative and strategic Content Specialist who can craft compelling narratives, manage multi-channel content, and strengthen Finulents brand presence.

You will work closely with cross-functional teams to deliver impactful content that drives engagement, leads, and brand trust.

Key Responsibilities:

Content Strategy:

- Collaborate with marketing, training, and design teams to plan and execute content strategies.

- Conduct research on audience needs, trends, competitors, and industry insights.

- Track content performance and optimize for engagement and conversions.

Content Creation & Management:

- Develop, write, and edit blogs, articles, newsletters, and thought-leadership content.

- Build and update content for presentations, proposals, and marketing collaterals.

- Maintain an organized content calendar for timely campaign execution.

- Manage and update content on CMS platforms.

Social Media:

- Build and implement a cohesive social media strategy.

- Create engaging posts and campaigns across platforms.

- Track analytics, monitor competitors, and optimize digital reach.

SEO & Digital Marketing:

- Optimize website and digital content for SEO/SEM.

- Lead website content updates and revamps.

- Manage Google Analytics and AdWords campaigns.

Brand Communication:

- Maintain communication consistency across all touchpoints.

- Collaborate with design and marketing teams on multimedia content.

- Strengthen brand presence through impactful storytelling.

Qualifications & Experience:

- Bachelors degree in Marketing, Journalism, Communications, Digital Media, or related field.

- 5+ years in content or digital marketing roles.

- 2+ years hands-on experience with SEO/SEM, Google Analytics, and AdWords.

Skills & Requirements:

- Strong writing, editing, and proofreading abilities.

- Deep understanding of SEO and content optimization.

- Proficiency in Google Analytics, AdWords & CMS tools.

- Familiarity with digital marketing tools and basic web design concepts.

- Excellent communication & time-management skills.

- Creative thinking with strong attention to detail.

Why Join Us?:

At Finulent, you will be part of a forward-thinking, innovation-driven organization.

Youll collaborate with global teams, work across diverse industries, and help shape our digital voice while contributing to sustainable and meaningful solutions.