Description:

The Marketing Manager is responsible for developing, executing, and managing 360-degree marketing strategies that enhance the brand's exclusive image and drive sales through both retail stores and the e-commerce platform.

This role requires a blend of creative and analytical skills to attract and retain an affluent, discerning clientele.

Responsibilities:

Strategic planning and execution:

- Develop and implement a comprehensive, omnichannel marketing strategy that aligns with the brand's vision and business objectives.

- Plan and execute integrated marketing campaigns across digital and traditional channels, ensuring a consistent brand message and aesthetic.

- Manage a marketing calendar that covers brand launch, product launches, seasonal collections, and special promotions for both retail and e-commerce.

- Stay informed on luxury market trends, competitor activities, and consumer behaviour to identify new growth opportunities.

E-commerce management:

- Develop and manage the brand's e-commerce platform to ensure a premium user experience.

- Drive online traffic and sales through performance marketing channels, including SEO, SEM, paid social, and email marketing.

- Manage and optimize product listings, product pages, and promotional content to maximize discoverability and conversions.

- Implement A/B testing and other conversion rate optimization (CRO) strategies to enhance the user journey.

- Utilize web analytics tools (e.g., Google Analytics) to track and report on online performance and ROI.

Retail marketing and customer experience:

- Develop strategies to increase in-store foot traffic and elevate the customer experience at all retail touchpoints.

- Plan and oversee exclusive, high-end events and in-store activations that reinforce the brand's prestige.

- Partner with retail managers to ensure brand guidelines are maintained in all visual merchandising and customer service interactions.

- Leverage Customer Relationship Management (CRM) tools to segment and engage high-net-worth clients with personalized communication and loyalty programs.

Brand management and communication:

- Act as the brand steward, ensuring brand consistency across all online and offline channels.

- Create and coordinate high-quality, aspirational content, including overseeing photoshoots and collaborating with creative teams.

- Manage social media strategy across platforms like Instagram and LinkedIn to drive engagement and reinforce brand identity.

- Negotiate and manage relationships with external agencies and luxury brand partners for collaborations and media placement.

Analytics:

- Present campaign insights and performance reports to leadership, providing data-driven recommendations.

Required qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Minimum of 3-4 years of experience in marketing, with significant experience in the luxury retail and e-commerce sectors.

- Proven track record of success in driving brand growth and managing integrated marketing campaigns.

- Deep understanding of affluent consumer behaviour and the nuances of the luxury market.

- Strong analytical skills with proficiency in web analytics (e.g., Google Analytics) and CRM platforms.

- Excellent communication, presentation, and leadership skills.

Preferred qualifications:

- Master's degree in Luxury Brand Management or a related field.