- This is a full-time, on-site role for a Financial Controller focusing on the D2C sector, located in Gurgaon. The Financial Controller will oversee and manage financial statements, ensure accuracy in financial reporting, and maintain proper accounting practices.

- They will evaluate financial performance, generate reports, and provide actionable insights through the analysis of data. Additionally, they will be responsible for streamlining financial processes, budget management, and ensuring compliance with relevant financial regulations.

Qualifications:

- Strong knowledge of Financial Statements and Accounting principles.

- Proficiency in Financial Reporting and Finance management.

- Robust Analytical Skills for data evaluation and problem-solving.

- Solid organizational and communication abilities.

- Proficiency in financial tools or software is a plus.

- Degree in Finance, Accounting, or a related field.

- Previous experience in a D2C business or similar environment is preferred.

- We are seeking an experienced Financial Controller with strong exposure to the D2C (Direct-to-Consumer) business environment.

- The ideal candidate will manage financial operations, ensure accurate financial reporting, streamline accounting processes, and drive financial insights that support business growth.

- This role requires exceptional analytical ability, strong financial acumen, and hands-on experience in managing end-to-end finance functions in a dynamic D2C setup.

Key Responsibilities:

- Oversee preparation and accuracy of financial statements, including P&L, Balance Sheet, and Cash Flow.

- Ensure timely and compliant financial reporting adhering to accounting standards and regulatory guidelines.

- Lead monthly, quarterly, and annual closing activities.

- Prepare and present MIS reports and dashboards for leadership review.

- Lead annual budgeting, planning, and forecasting cycles.

- Monitor budget vs. actuals and provide variance analysis with actionable insights.

- Develop financial models to support strategic decisions and long-term planning.

- Maintain accounting hygiene with proper documentation, reconciliations, and record-keeping.

- Oversee AP/AR, payroll, vendor management, and banking transactions.

- Implement process improvements to enhance accuracy and efficiency in accounting

workflows.

- Ensure adherence to statutory requirements (GST, TDS, audits, etc.).

- Coordinate with internal and external auditors for periodic audits.

- Maintain strong internal controls to minimize financial risk and ensure data integrity.

- Track key D2C metrics such as CAC, LTV, contribution margin, ROI on marketing spends, inventory holding, and unit economics.

- Provide insights on pricing, discounting, demand planning, and cash flow optimisation.

- Support decision-making for product launches, cost optimization, and operational efficiencies.

- Work closely with operations, marketing, supply chain, and leadership teams to align financial processes with business needs.

- Communicate financial insights clearly to both finance and non-finance stakeholders.

- Lead and mentor junior finance team members.

Skills & Qualifications:

- Strong knowledge of financial statements and core accounting principles.

- Expertise in financial reporting, MIS, budgeting, forecasting, and cash flow management.

- Proficiency in financial and analytical tools (Excel, ERP systems, BI tools).

- Solid understanding of D2C business models, unit economics, and key performance metrics.

- Experience with compliance, taxation, and regulatory frameworks.

- Excellent analytical and problem-solving skills.

- Strong communication and presentation abilities.

- High level of ownership, accuracy, and attention to detail.

- Ability to work cross-functionally in a fast-paced D2C environment.

- Strong organizational skills with the ability to manage multiple priorities.

Education & Experience:

- Bachelor's degree in Finance, Accounting, Commerce, or related field (MBA/CA preferred).

- 4-8 years of experience in financial controlling, accounting, or financial planning.

- Prior experience in a D2C or consumer-driven business is highly preferred.