Position: Finance Business Partner - Sales & Marketing

Department: Finance

Industry: Manufacturing

Experience: 5-10 Years

Location: Chennai

Reporting To: Head - Business Finance

Key Responsibilities:

Business Partnering:

- Partner with Sales, Marketing, and Business Leadership teams to provide financial guidance and support strategic decision-making.

- Drive financial performance by identifying opportunities for revenue growth, margin enhancement, and cost optimization.

- Participate in Monthly Business Reviews (MBRs), Quarterly Business Reviews (QBRs), and leadership meetings by providing meaningful financial insights.

Financial Planning & Analysis:

- Lead annual budgeting, quarterly forecasting, rolling forecasts, and long-range financial planning processes.

- Perform monthly variance analysis against budget and forecast, identifying key business drivers and recommending corrective actions.

- Develop financial models and scenario analysis to support strategic initiatives and investment decisions.

Sales & Commercial Finance:

- Analyze sales performance across customers, products, regions, channels, and business segments.

- Monitor revenue, gross margin, contribution margin, pricing, discounts, rebates, and promotional schemes.

- Conduct customer profitability, product profitability, and channel profitability analysis to improve commercial performance.

- Support pricing decisions, commercial negotiations, and sales incentive programs through financial analysis.

- Evaluate business cases for new customers, products, and commercial initiatives.

Marketing Finance & Business Analytics:

- Partner with Marketing teams to evaluate campaign effectiveness and measure Return on Marketing Investment (ROMI).

- Analyze marketing spend, promotional effectiveness, and brand profitability.

- Support financial evaluation of new product launches and marketing initiatives.

Reporting & Performance Management:

- Prepare monthly management reports, dashboards, and executive presentations for senior leadership.

- Develop and maintain KPIs related to revenue, profitability, pricing, sales productivity, and business performance.

- Deliver actionable insights using financial and business intelligence tools to support data-driven decision-making.

Process Improvement:

- Drive automation and standardization of financial reporting and analytical processes.

- Improve data quality, reporting accuracy, and business performance tracking through digital tools and process enhancements.

- Collaborate with cross-functional teams to strengthen financial governance and commercial controls.

Qualifications:

- CA / CMA / MBA (Finance) or equivalent professional qualification.

- 5-10 years of relevant experience in Business Finance, Commercial Finance, Finance Business Partnering, or FP&A.

- Prior experience partnering with Sales and Marketing teams within a manufacturing organization is essential.