About company:

Were redefining how consumer brands go global. With ecommerce at the core, were building a portfolio of specialized franchising businesses, powered by cutting-edge technology and a seamless global supply chain.

Instead of relying on traditional distributors, we help brands enter new markets faster and smarter. Acting as master franchisees or licensing partners, we combine local market expertise with global digital capabilities to create real, scalable growth.

What sets us apart? We dont just focus on retail shelves we blend advanced ecommerce strategies with offline presence, ensuring brands connect with consumers wherever they are.

With Asia driving 70% of the worlds consumer growth, were opening doors to the regions most promising markets.

Our model delivers:

- Lower market entry costs

- Broader consumer reach

- Faster testing, learning & scaling

- Local know-how with global backing

We make it easier for brands to expand, adapt, and thrive in high-growth markets.

Role: Finance Business Partner - Hardline

Location: - Bengaluru, Full time- On-site

Experience: 4 - 5 Years

Note: We are flexible to hire for this role in either Dubai or Singapore, depending on finding the right candidate. For the background, we are open to professionals coming from e-commerce or retail. While retail experience is not mandatory, it would be ideal if the candidate has at least a good understanding of the retail space

Role Summary:

- Drive the financial strategy to scale Hardline (consumer durables such as electronics, appliances, home goods) brands into market-leading positions across Asia, achieving robust revenue growth with sustainable profit margins.

- Harness the companys integrated platform combining local market expertise, advanced tech, and a strong supply chain to unlock expansion into new markets, contributing to the vision of taking brands from anywhere to everywhere in the world.

- Deploy AI-powered forecasting and data analytics to optimize demand planning, inventory investment, and pricing for high-value durable products, accelerating product launch cycles and long-term growth.

- Establish solid financial foundations to support both new product line launches (01) and scaling of existing lines (110), ensuring disciplined capital allocation, risk management, and governance throughout growth stages.

Responsibilities:

- MBA finance with 4 - 5 years of finance experience (FP&A, business finance, or similar), with significant exposure to consumer durables or hardline product categories (electronics, appliances, etc.). Experienced in managing financials for larger, non-personal goods which often involve higher capital and complex logistics.

- In-depth understanding of multi-channel retail and distribution across Asian markets (India, GCC, SEA), including experience navigating regulatory requirements and supply chain challenges for bulky goods (e.g. import/export compliance, warehousing, last-mile fulfillment).

- Demonstrated success guiding businesses through early launch and high-growth phases set up financial structures for new ventures and drove scale-ups from initial market entry to broad expansion, managing the inflection points of growth.

- Strong commercial finance and business partnering skills able to work closely with product, sales, and operations teams to inform strategic decisions on pricing, product mix, and market entry using financial insights.

- Expertise in margin optimization and cost control for hardline categories, including managing bill-of-material costs, logistics and warehousing expenses, warranty/after-sale provisions, and other factors affecting profitability.

- Proficiency in leveraging technology and analytics (ERP systems, BI dashboards, automation tools, AI) to improve forecasting accuracy, scenario planning, and overall finance efficiency, keeping the Hardline business data-driven and forward-looking.

- Leadership attributes of problem-solving and ownership a proactive, hands-on mindset with the ability to anticipate issues (supply disruptions, demand swings) and drive cross-functional efforts to resolve them, while taking accountability for results.