Field Marketer - Information Technology/Software industry

What You'll Do:

- Develop and execute end-to-end event marketing strategies aligned with GTM priorities and revenue goals.

- Plan and manage a variety of events including owned events, trade shows, conferences, and webinars.

- Own event planning, execution, and post-event follow-ups to drive registrations, engagement, and pipeline.

- Drive multi-channel campaigns (email, social media, paid, and content marketing) to promote events and maximize attendance.

- Work cross-functionally with sales, customer success, product, and content teams to align messaging and enable effective follow-ups

- Measure event performance across MQLs, pipeline contribution, ROI, and CPL, and optimize strategies based on insights.

- Ensure brand consistency and high-quality execution across all event touchpoints and marketing materials.

- Manage event budgets, vendors, timelines, and logistics efficiently.

Great If You've Achieved This:

- Experience in B2B event marketing within SaaS or enterprise tech environments.

- Proficiency in platforms like HubSpot or similar marketing automation tools.

- Strong analytical skills to assess lead quality, pipeline attribution, and ROI from events.

- Ability to communicate effectively with sales teams and leadership.

- Highly organized, with the ability to manage multiple events and campaigns simultaneously.

- Comfortable adapting event strategies based on data and evolving market needs.