About Your Role:

- We are looking for an experienced Performance Marketing Manager to come and lead our Programmatic Display channel and Native Advertising.

- You'll play a pivotal role in driving measurable new customer growth - contributing to the wider success of our Customer Growth and Retention Marketing team.

- You'll have a strong background in display marketing, but also have broader paid media channel experience to draw from as channel responsibilities may evolve over time.

- Experience in Native advertising would be very desirable.

- You'll have excellent analytical skills, be able to juggle competing deadlines and have strong stakeholder management skills as this role is supported by a digital agency.

- Your natural curiosity and relentless attention to detail enable you to spot innovation opportunities and swiftly address problems or performance gaps.

- Relishing close collaboration with your Performance Marketing colleagues to ensure together you drive efficient, cross-channel prospect demand generation.

Key Responsibilities:

Programmatic Marketing Strategy:

- Develop the Programmatic Display and Native advertising strategy tasked with generating / cultivating prospect demand to grow new prospect acquisition.

- Develop the annual display and native marketing plan and associated forecast / budget plan.

- Closely collaborating with the Brand & Acquisition Campaign, Site Performance and Product Marketeers.

- Covering always on and campaign integration periods.

- Identify optimal use of DSPs, Ad Exchanges and other programmatic partners to maximise audience targeting

- Analyse customer data and behaviour to identify opportunities for prospect acquisition across various products and services within display.

- Drive display and native performance forward by utilising the latest tools and keeping on top of the latest opportunities and threats, adapting the strategy accordingly.

Execution and Optimisation:

- Plan, execute and optimise Programmatic Display and Native campaigns and always-on activity (in conjunction with our digital agency) to drive maximum visibility, efficiencies and new customer conversion rates

- Develop advanced audience targeting strategies and manage display budgets to drive prospect acquisition and conversions (application start rates).

- Oversee campaign timelines, budgets, and deliverables with a focus on quality and efficiency.

- Working with content creators to ensure ads align with brand messaging and audience interests.

- Continual focus on campaign optimisation / innovation, ensuring test and learn / campaign optimisation is core to the plan.

- Including effective collaboration with other Performance Marketing channel leads to ensure optimal / flexible use of digital budget where we are seeing greatest potential / ROI.

Collaboration:

- Effective relationship management of digital agency to ensure Display and Native activity is delivered on time and to high standard

- Educate the business on latest Display and Native techniques, best-practice and competitor informed insights.

- Proactively highlight opportunities to support your growth objectives or the broader GPS marketing plan.

Performance Analysis:

- Continuously monitor performance against core KPIs through effective tracking to deliver clear, data-driven reporting and insights.

- Continue strengthening foundations to enable full funnel modelling in the future.

- Deliver monthly campaign reports (upstream KPIs) and quarterly KPI Reviews (downstream KPIs).

- Demonstrate progress against the strategic programmatic roadmap and in year forecasts, whilst highlighting the next priorities.

- Confidently present plans and insights to stakeholders - building trust and supporting budget allocation.

Key Competencies And Experience:

- Technical Search Expertise: 3+ years of proven experience running display campaigns with a track record of driving results and campaign efficiency.

- Good understanding of DSPs, SSPs, Ad Exchanges, RTB options and capabilities etc.

- Proven creative development and optimisation experience, talented at creating suites of engaging, action orientated, on-brand assets.

- The ideal candidate will have broader paid media channel experience including Native Advertising to draw from as channel responsibilities may evolve over time.

- Performance Insight and Reporting: Strong analytical skills (ideally with experience using Adobe Analytics) and reporting tools like Power BI.

- Utilised to monitoring product performance (upstream and downstream) and identify data-driven insights to inform optimisation, prioritisation and inform the broader programmatic strategy.

- Proactively highlighting gaps to solve and opportunities to assess.

- Agency Management: Proficient in managing third party partners to drive best practice and maximise value from the relationships, ensuring agreed outputs are delivered.

- Agency side experience would be valuable in the absence of client-side experience.

- Communication Skills: Effective communicator, experienced in presenting strategies and building productive relationships.

- Leveraging data and insights to influence and collaborate with impact amongst a wide range of stakeholders.

- Project / Campaign Management: Ability to manage multiple initiatives simultaneously, overseeing the execution and optimisation of a range of initiatives.

- Confident at managing budgets and deadlines to meet objectives.

- Naturally curious, with relentless attention to detail to spot innovation opportunities and quickly address problems or performance gaps.

- Focus on Personal Development: Passion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise.

- Proven experience of upskilling others would be an advantage.

Industry Experience: Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential