FCB Kinnect - Influencer Strategy Manager

Description:

About the job:

Why This Role Rocks

You think in trends. You see creators as collaborators. You connect brands to culture in a way thats sharp, timely, and unforgettable.

As Influencer Strategy Manager, youll lead the charge on planning high-impact campaigns powered by the right talent. From meme pages to mega-creators, from barter deals to celebrity dropsyoull match ideas with the voices that make them matter.

This is your chance to shape the next wave of creator-brand partnerships, backed by insights, innovation, and a love for the scroll.

The Impact Youll Drive

- Build strategic influencer plans that align the right creators with campaign goals, moments, and formats

- Track pop culture, internet trends, and rising creator talentturning them into brand opportunities

- Own the thinking behind format innovation: from meme marketing and barter collabs to affiliate models and PR amplification

- Develop vertical expertise (fashion, beauty, tech, lifestyle, etc.) to fuel smarter recommendations

- Work with Creative Strategy to embed influencers organically into campaign concepts

- Align with Buying & Negotiation to ensure every recommendation is both exciting and executable

- Maintain and grow an influencer intelligence system (costs, engagement rates, past performance)

- Benchmark creators against category norms and forecast campaign outcomes with data partners

- Identify and pitch first-mover talent before they become mainstream

- Build authentic relationships with creators and talent reps - turning negotiations into partnerships

What Youll Bring

- 4 - 7 years of experience in influencer marketing, talent strategy, or digital brand planning

- Strong knowledge of the influencer ecosystem - across formats, categories, and platforms

- Experience working across formats like PR stunts, celeb tie-ins, barter, and affiliate campaigns

- A strong command of Generative AI tools (for trend-spotting, creator sourcing, and research)

- Analytical thinking - you use data to assess creator fit and forecast campaign outcomes

- Excellent storytelling and presentation skillsinternally and in client-facing rooms

- Cultural curiosity and a knack for spotting whats next before it lands on Reels or Reddit