FatakPay Digital - Vice President - Marketing

JOB TITLE/HEADLINE: VP - Marketing.

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO.

LOCATION: Mumbai.

ABOUT THE ROLE:

- We are looking for a motivated self-starter with having customer-centric approach who thrives on working in a fast-paced, rapidly evolving business and is keen to build differentiated value prop for the customer.

- Who has hands-on experience in developing & managing Credit Card product.

- Will end to end manage the product's core value proposition, including product collaterals, customer communication, etc.

- Design, develop and launch a new product in the market.

- Will manage end to end customer journeys, processes and customer experience.

- Cross-functional ( Technology, Risk, Compliance, Operations) engagement to drive product development and usage.

WHAT WE EXPECT FROM YOU:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

- Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations.

- Drive customer activation, engagement and retention through marketing strategies.

- Coordinating marketing strategies with the sales, financial, IT, and product departments.

- Maintaining our social media presence across all digital channels.

- Measuring and reporting on the performance of all marketing campaigns.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluating and optimizing marketing and pricing strategies.

- Analyzing market trends and preparing forecasts.

- Generating new business leads.

- Increasing brand awareness and market share.

- Overseeing branding, advertising, and promotional campaigns.

- Managing the marketing department's staff.

- Preparing and presenting quarterly and annual reports to senior management.

OUR IDEAL CANDIDATE:

- BS/MS/MBA degree in marketing or a related field from premier institutes.

- Proven working experience in marketing.

- Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns.

- Experience in optimizing landing pages and user funnels.

- Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)

- Strong analytical skills and data-driven thinking.

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

- We value balance.

- We are committed to providing an environment where you can balance great work with a great life.

- We'll invest in your career.

- Our company's proliferating, and we'll allow you to do the same.

- You'll have access to several professional development opportunities so that you can keep up with the company's evolving needs.

- We offer competitive compensation packages.

- We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.

- Multicultural workplace.

- A multicultural and diverse team of colleagues from different states.

- An opportunity to wear many hats.

- An entrepreneurial crew that supports risk, intuition, and frequent experimentation.

- The opportunity to make an impact in a transformative industry.

- A chance to build and lead a highly talented and driven team.

OTHER PERKS & BENEFITS:

- Progressive and flexible work hours that match your personality and lifestyle.

- Compensation could include stock options for significant upside.

- Health benefits.

- Cool gadgets and swags.

- Attractive wellness programs.

- Competitive performance bonus.

- Paid sick leave.

- Paid maternity and paternity leave.

- Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a financial wellness platform with digital-only lending as a core product.

It was founded by four IITB, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

We're a company that strongly believes in teamwork, design, creativity and tech.

We love to build the best possible Financial Tech products that make the world a better place.