FatakPay Digital - Vice President - Marketing

Job Title: Vice President - Marketing

Location: Andheri, Mumbai

Employment Type: Full-Time

Experience Required: 5 Years

Preferred Qualification: MBA in Marketing or related field

About the Company: We are a fast-growing Fintech company revolutionizing the way consumers engage with financial products and services. Our mission is to create customer-first digital solutions that simplify and enhance everyday financial experiences.

Role Overview: We are looking for a performance-driven and strategic Vice President Marketing to lead our B2C marketing efforts. This role will focus on driving customer acquisition, user engagement, and retention through innovative and scalable marketing strategies. You will work closely with cross-functional teams to define and execute the companys growth roadmap.

Key Responsibilities:

- Lead performance marketing and growth marketing initiatives across paid, owned, and earned channels.

- Optimize the marketing funnel and improve conversion rates using a data-driven approach.

- Own customer lifecycle management to drive retention, engagement, and cross-sell/up-sell opportunities.

- Collaborate with product, tech, and analytics teams to align marketing efforts with business goals.

- Manage multi-channel marketing campaigns including digital, offline, and influencer-driven initiatives.

- Define and monitor KPIs and metrics to measure campaign effectiveness and ROI.

- Lead and mentor the marketing team to build a high-performance culture.

- Stay updated on market trends and competitor activities to identify new opportunities.

Key Requirements:

- Proven success in customer acquisition, retention, and engagement strategies.

- Deep understanding of performance marketing, funnel optimization, and data analytics.

- Strong leadership and decision-making skills.

- MBA in Marketing or related field is highly preferred.